Manager Category Management
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
Job Title
Mgr Category Management
Job Overview
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit in the big picture?
Accountabilities
1. Develop and maintain strong partnerships with retail customers to align category strategies with their business objectives and profit goals This supports effective execution and alignment with organizational standards.
2. Analyze and share customer and shopper research to inform joint category plans and promotional strategies This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
3. Collaborate with retailers to design and implement tailored product placement and promotional activities that drive sales and foot traffic This supports effective execution and alignment with organizational standards.
4. Conduct joint business planning sessions to set category goals, monitor performance metrics, and adjust strategies accordingly This supports effective execution and alignment with organizational standards.
5. Monitor manufacturer and retailer performance against category targets, ensuring adequate product supply and effective discounting This responsibility supports the role's core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
Skills/Knowledge
Prior Experience
Experience:
- 5+ years of relevant experience in Category Management, Sales Strategy, or related CPG roles
- Proven ability to analyze data and convert insights into business recommendations
- Experience working with syndicated data sources (e.g., Circana, Nielsen, or similar)
- Strong collaboration and communication skills across cross-functional teams
- Demonstrated ability to manage multiple priorities and deliver results in a dynamic environment
- Experience with analytical and visualization tools (e.g., Excel, Power BI, Tableau, or similar) preferred
Benefits and Perks
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Nearest Major Market: Fayetteville
