Senior Associate Manager, Omnichannel Marketing, Walmart & Club (Seasons)

Job Location: Bentonville, AR

ROLE SUMMARY:
This position will be responsible for managing Omnichannel Marketing for Walmart & Club for the Seasonal (VAL, EAS, HWN, HOL) business with responsibility to partner with the Walmart & Club Sales Teams to drive top and bottom-line growth by delivering best-in-class marketing and media excellence and transforming Hershey’s ability to drive both in-store and online demand. This individual will be responsible for delivering the annual plan as well as out-year plans to maximize demand and drive growth.

This position is internally and externally facing serving as the key partner with Hershey’s Marketing/Media and the Sales and Category Management teams.  Externally, this position will be responsible for building long-lasting and sustainable relationships with Walmart & Club Marketing, Media, Merchant, and Agency (Media, Creative, Etc.) teams to further establish Hershey’s as a leader in Omnichannel Marketing.  
 
 

KEY RESPONSIBILITIES:
• Oversee development and execution of 360 omnichannel seasonal marketing programs including oversight of retail media investment, supervision of creative briefs, displays, digital advertising, sampling, content, etc.  
• Effectively communicates & builds relationships at all organizational levels and with the customer(s).
• Presents strong analytical skills to seek to understand drivers of growth/decline, monitor the business, and develop data driven recommendations 
• Translates data/insights into demand generation. Collaborate with sales, category strategy, and insights teams to drive merchandising, marketing, and promotions. 
•Proven ability to broadly impact organizations and drive sustainable growth.
•Expertise in brand management/marketing inclusive of agency management, creative development of physical/digital programs, and development of big ideas.
• Expertise in leveraging media as a growth engine for traditional and digital media (inclusive of display & paid/organic search).
• Ability to operate in an ambiguous environment. Strong problem solving and project management skills, proven ability to work on multiple assignments at once. 
• Partners with various leads in the office to support beneficiary events/engagements in the local community 
• Responsibility of overseeing the DME budget by partnering with marketing ops to ensure budget is allocated accordingly to meet quarterly/yearly plans. 

QUALIFICATIONS (Knowledge, Skills, Education, Experience, etc.):

• Education: Bachelor’s degree required
• Experience:3+ years of experience in sales and or brand/customer marketing with CPG background. Customer facing experience working with Walmart/Club is preferred
• Proficiency: MS Excel, PowerPoint, Power BI, Luminate. Clear communication & power of storytelling skills are required   

Key Criteria
• Self-Starter – ability to identify and prioritize issues and opportunities and develop proposed solutions with limited guidance
• Ability to Influence – capable of crafting and delivering the story to rally key internal and customer stakeholders to implement solutions that drive business results
• Marketing Expertise – experience working with agency partners, digital commerce and media acumen required; brand management preferred
• Leadership Experience – proven ability to work cross-functionally to dramatically impact business results (both top and bottom-line)
• Data & Analytics – strong analytical skills to seek to understand drivers of growth/decline, monitor the business, and develop data driven recommendations

• Travel: up to 20% of time
 

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