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Mgr Category Management

Posted Date:  Jul 1, 2026
Requisition Number:  129358

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Job Overview

Serves as a category thought leader and retail advisor for the Everyday CMG business, responsible for translating shopper, category, and performance insights into actionable strategies that drive category growth and retailer success.

Accountabilities

1.Develop Category Growth Strategy
•Build insight-led, shopper-driven strategies to grow the total category and Hershey’s business inclusive of digital shelf
•Identify growth opportunities across assortment, pricing, and merchandising
•Support 3-year and annual plans using data-driven insights
2.Turn Insights into Action
•Analyze and synthesize:
•Business trends
•Competitive dynamics
•Shopper behavior
•Financial performance
•Convert insights into clear recommendations and solutions for Family Dollar
3.Act as a Trusted Retail Advisor: Provide objective, data-backed recommendations to Family Dollar utilizing assortment of insights to drive customer KPIs
4.Be the Subject Matter Expert to the Organization: Advocate for the Family Dollar shopper by sharing trends, shopper first insights, and customer KPIs
5.Lead Category Initiatives & Projects: activate test and learn scenarios; be the undisputed project manager to deliver scale across projects and other initiatives

Minimum Education & Requirements

High-performing Category Strategist
-Seen as an indispensable partner to the retailer
-Consistently delivers category growth + Hershey share gains
-Influenced both strategic (3 year plans) and tactical (POG, shelf, promo) decisions
-Turns complex data into clear, actionable recommendations
 
•Knowledge of both syndicated and 1st party data platforms (i.e. Circana, Nielsen, SymphonyAI, Stratum, etc)
•Experience with loyalty data (Scintilla, Stratum, DunnHumby) strongly recommended
•Intermediate to advanced proficiency in space planning software (i.e. JDA, Apollo)
 
Education
•Minimum Bachelors Degree required
•Min 5 years in Category Management or similar function

 

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.


Nearest Major Market: Charlotte

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