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Territory Sales Lead (Loveland, CO)

Posted Date:  Nov 25, 2022
Requisition Number:  116300

Title: Territory Sales Lead  

Job Location:  Loveland, CO  (Must reside or be willing to commute to Loveland, CO)

Flexible Schedules Available 


The Territory Sales Lead (TSL) ensures flawless execution of store level sales and promotion plans with customer retailers in assigned territory.  The territory consists of high-volume food chain grocers and mass merchandiser customers.  The TSL masters retail execution plans by driving incremental sales, implementing, and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade. A successful TSL will be driven, entrepreneurial, influential, and planful. 

Consultative Business Partnering 
Customer Relationship Development and Management:  

  • Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels.   
  • Partner and collaborate with KDMs to develop and execute action plans to increase sales. Cultivate a network of influential contacts at all levels of customers to achieve sales objectives.
  • Leverage strategic relationships with KDMs to influence and negotiate customers’ assistance in the merchandising of Hershey products.   

Data Analysis 

  • Obtain and analyze relevant store, product, and market data and leverage trends and analytics to build the business.
  • Utilize and complete pre-call planning methods and other company tools.     
  • Review and make recommendations to modify routes that maximize business efficiencies for all sales calls within territory.  
  • Effectively solve problems by analyzing information, utilizing consumer trends and customer insights to guide decision making and influence others to act. 


  • Engage in forward selling via consultative sales techniques using provided data sources, technology, processes and procedures.   
  • Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes.     
  • Tailor strategies to influence KDMs to order additional products to increase incremental sales and to obtain best in class quality of merchandising locations. 

Achieve all merchandising objectives executing customer specific promotional plans to the sales floor using forward selling. Partnership at store level is critical for TSL’s to effectively build, maintain and execute product on the sales floor, in addition to merchandising and maintaining permanent secondary displays and other display vehicles

Administrative Responsibilities 
Complete and submit reports of daily and weekly activities, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory using company approved methods and technology 


Employees can expect to be paid a salary of approximately between $46,500 - $56,064.  Additional compensation may include a bonus or commission (if relevant).  Other benefits include health care, vision, dental, retirement, PTO, sick leave.  The salary (or range) displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for this role, and may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.


Nearest Major Market: Denver

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