Associate Manager Marketing MEA

Location: Dubai


Position Title:    Associate Manager Marketing MEA

Summary:

This position will be working closely the regional marketing lead to develop business strategy and execute marketing plans and award-winning campaigns, to drive consumer demand with the objective of growing brand recall and market share, protecting brand identity, increasing operating profit, and maintaining good brand health within the limits set by the organization. This role interacts with agency partners in support of communication and media strategy, planning and implementation but also acts as a lead with the cross functional team on Marketing plans (innovations, analytics & insights, finance, supply chain, sales & CM, QRC, regulatory, etc..) to help develop portfolio and build brands 

Major Duties/Responsibilities: 

Areas of Responsibility: 40%
Brand Marketing and Business Planning - Drive the development and execution of brand building initiatives including promotions and advertising - Budgeting: be responsible for ensuring tracking to aligned DME allocation for the budget year, updating budget phasing monthly - Creative, PR & Partnerships: seamless execution of strategy, across always-on initiatives, seasonal activations, and brand collaboration - Portfolio: support manager in additions to the MEA portfolio mix including leading process of bringing US Extensions, artwork changes, local innovations. - Works closely with key cross functional partners to ensure brand strategies drive intricately linked sales strategies and communications and e-Commerce - Ownership of key meetings, sharing marketing input for 1) Sales & Marketing 2) Status meetings with agencies and MEA Marketing Connects 

Media Planning & Execution: 30% 
Lead relationships with media agency, ensuring seamless execution of media and influencer plans, well integrated with creative agency partners for 360 activations - Define media KPIs, track methodologies and implement course correction based on learnings - Refine Reporting standards to understand efficiency / effectiveness of media plans including key take-outs from MMM (Marketing Mix Modelling) - Stay abreast with the competitor landscape, conducting quarterly competitive report with agency and presenting key take-outs in MEA marketing connects/Sales & Marketing sessions - Support in the deployment of the brand day (annual planning), owning media planning input for full year deployment – including briefing agency, refining response, sharing feedback, and locking channel mix based on brief budget and defined KPI’s. 

Business Analysis and Realization: 20% 
Insights: build consumer and customer insight-driven brand marketing programs under the 
supervision of his or her manager - Works closely with Insights lead, he or she will conduct in-depth analysis of market 
(category), consumer and customer analysis to derive data-driven indicated actions to guide 
the brand marketing plan development and optimization. This will mean being proficient in IRI 
and Nielsen - Identifies effectiveness and impact of current marketing initiatives with tracking and analysis, 
and optimize accordingly (BHT, Copy testing, Brand Lift studies) 

Personal Development & People Management: 10%
Be responsible and committed for the training and development plan for him/herself and 
his/her team. - Develop strong cross-functional relationships internally and with agency partners 

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 

Strong leadership skills 
Strong thinking & problem solving capabilities 
Strong analytical abilities  
Ability to nurture and contribute to innovation and creative solutions 
Strong ownership to be accountable for sales and income results and the success of initiatives 
Strong verbal and written communicator to wide breadth of audiences including senior management 
Strong functional marketing expertise  
Passion for winning in the marketplace

Minimum Education and Experience Requirements: 

Education: Bachelors Degree

Experience

1. At least 4-5 years working experience in brand management role in the marketing department in international FMCG companies.
2. Solid marketing experience in managing one or more brands and multiple countries 

Language Skills
- English: Proficient oral and written English communications (skillful business memo writing, business presentations, and daily communication with English-speaking peers and external partners)

Computer Skills
- Skillful usage of Microsoft Office softwares in business documents development and presentation, including Word, Excel and Powerpoint;