Sales Officer Ernakulam

Posted Date: Apr 12, 2024

Requisition Number: 121397

Location: Ernakulam, Kerala, India

Major duties & key responsibilities:

Understands DPL (Dealers per lakh)
Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory
Able to map & restructure town/territory accordingly to business requirements.
Taps local events & opportunities for incremental business.
Engage with KEY retailers

Ensures proper communication of norms & monthly sales objectives to the channel partner
Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.
Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss
Identifies new channel partners
Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.
Influence & engage channel partner to align him to business objectives.
Manage contingencies like TSI attrition, transport availability etc.

Interact with channel partners & retailers to inform about available SKUs, schemes & price points
Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)
Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.

Identify growth drivers for business.
Understands the given target, can break it down in weekly/daily numbers beatwise.
Knowledge of brands, sales & distribution, local activities & schemes.
Plan for achievement according to schemes planned, sales initiatives etc.
Able to break targets TSI wise.
Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.

Comprehends the information and can respond back effectively.
Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back
Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.

Consistency in target achievement. High on energy level & enthusiasm towards profession & company
Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.
Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets

Technical/Soft skills

Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
Understands & uses DMS data for better market implementation to find sources of growth for business
Uses Excel to analyze secondary & primary data
They should be comfortable with English and local language.
Should have strong fundamentals in FMCG operations
Should have good oral and written communication.
Efficient in writing mails. Should be comfortable working in Excel.
Pleasant personality and willing to meet people
Should be a go getter and have problem solving attitude
Exposure to HHT (online order booking in mobile software).

Experience:

2-5 years of sales experience in General trade, in Ernakulam and Thrissur Districts
Candidates must have front line sales experience for at least 2yrs.
Experience in Chocolates or food industry only.

Education: