Director Marketing Mexico and LATAM

Job Location: Guadalajara, Mexico

Note: Will consider applicants based in Sao Paulo, Brazil.

Please submit CV's in English.

Role Overview​ 

The Mexico/LatAm Marketing Director is responsible for total region Marketing strategy, leading a multi category team serving Mexico, Brazil, South America, Central America and Caribbean business. He/She will lead the development and implementation of profitable growth plans for this region. This individual will be responsible to develop and deliver business goals with profitable/sustainable growth with particular focus on Market share. 

Accountabilities
Top 4 Core Responsibilities / Outcomes Expected

1.    Lead Marketing Strategy: Devise the overall brand strategies (where to play, how to win) and campaigns with consideration to the international marketing strategy of the company.​
2.    Commercial Strategy: Develop winning go to market strategies and plans that deliver sustainable and targeted share, revenue and margin growth based on both top and bottom-line growth plans.​
3.    Analytics & Insights: Provide insights and recommendations to influence the General Manager and Global Leadership teams. Understand consumer and category insights to drive innovation and marketing strategies.​
4.    Leverage Scale to Drive Core Platforms: Define strategic platform opportunities as well as identify multi-year go-to-market strategies across market and channels. Leverage scale to drive core platforms from design, development and calibration for innovation, seasons, price pack architecture.

Other applicable Scope Defining Dimensions
⦁    Cross functional Dept Leads, Regional Leadership engagement.​
⦁    Strategic Decision Making, Organization Designing, Stakeholder Relationship

Qualifications
Knowledge, Skills & Abilities
⦁    Strong personality and influencing ability, along with a comprehensive understanding of the marketing function​
⦁    Strong core marketing skills augmented by more contemporary marketing tactics and strategies​
⦁    Demonstrated results, ideally within CPG marketing, of delivering P&L in difficult operating conditions within the external marketplace​

Experience & Education
15+ years’ experience in marketing, sales, and/or general management positions within the CPG industry​
Bachelor’s and/or Master’s degree preferably in Marketing or any related degree in Business or Social Sciences; or equivalent.

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