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Associate Manager, Consumer Insights, Chocolate

Posted Date:  Dec 2, 2022
Requisition Number:  116406

Job Location: Hershey, PA
This position is open to remote


COVID-19 Vaccine Safety Mandate
This position requires that you must be fully vaccinated for COVID-19 (even if working remotely) and present proof of vaccination before beginning employment. If you receive an offer of employment, you will be asked as part of the background check process to upload a copy of your vaccination card.  If you believe you require an accommodation for medical or religious reasons related to the vaccine safety mandate, you may submit a request after you receive an offer of employment. Instructions on how to do so will be provided in your offer letter.

If you have already been approved for an accommodation related to the vaccine safety mandate, it is your responsibility to notify your HRBP/manager that you have applied for this position and have a pre-approved accommodation. 

The role of Associate Manager Consumer Insights is to spearhead the development of consumer insights and recommendations to guide innovation or brand strategy and deliver growth targets for the Hershey Company.  The role will lead consumer insights development for 
1-2 brands and 1-2 strategic growth opportunity areas.  


The position will interact with business partners across the organization and will work closely with:
• Internal: Consumer Insight counterparts 
• Internal: Brand Marketing group, Marketing Innovation group, R&D
• External: Marketing research agencies


In summary, the role will involve:
• Acting as a strategic partner/consultant to key business constituents from Marketing and other cross-functional teams, providing consumer insight-driven recommendations for business decisions
• Guiding insights needs and setting priorities for areas of focus to inform the budget planning process
• Managing/supervising the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive to business decisions
• Managing relationships with external research agencies and leveraging external insights resources, capabilities, and expertise in order to best serve business requirements
• Being an active member of the Consumer Insights team and contributing to team development and implementation of best insight practices

Summary of major duties:
Insights Development Leadership and Management 
Lead the development of insight generation plans, gate-keep the insight generation process, and drive for execution excellence to deliver fact-based and objective business recommendations to marketing teams and other cross-functional counterparts.
• Partner with cross-functional internal business partners to define business issues, research objectives, and indicated actions.
• Lead the development of effective and efficient research plans at the right level of resource investment. Responsible for identifying research methodologies, research designs, analysis plans, and final research deliverables -  including data, report, findings, and business recommendations.
• Direct external suppliers and manage research projects through the process - identify, select, negotiate, and manage research suppliers to drive project execution excellence. Monitor project progress to ensure timely delivery, quality output, and within budget.
• Communicate key findings, business implications, and indicated actions to business and management team with recommendations on best utilizing the information in decision-making.
• Ensure key project learnings are shared with all relevant parties throughout the org.
• Monitor the insights budget against the plan.
Insight Capability, Process and System
Contribute to the Consumer Insight organization on acquiring new capabilities and/or continuous improvement.
• Introduce innovative and/or up-to-date insights generation techniques and methodologies to the organization to provide broader solutions for business needs.
• Drive implementation of best practices, and train broader Consumer Insights group on best practices.
• Cultivate and support top-class performance of self and team.
• Attend trainings, conferences, etc. to expand functional mastery

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 
4+ years relevant marketing research/insights experience.  Ideally at least two years in a progressive CPG company; we would consider high potential candidates from research agencies or consulting
• Experience leading qualitative and quantitative research projects
• Ability to develop and voice strong POV and “push back” when appropriate
• Ability to interpret and integrate insight from multiple data sources to deliver deeper and more insightful analyses
• Ability to problem-solve/deal with ambiguity
• Strong strategic thinking and storytelling skills 
• Strong business and marketing acumen
• Strong ability to work with others and ability to deal with conflict
• Ability to turn insights in to clear recommendations that are actionable and meet the needs of the business
• Strong project planning and project management skills
• Effective communication abilities – both written & verbal
• Excellent at MS office tools, e.g. Excel, PPT
• Ability to speak more than one language (bilingual) is a plus, but not required

Minimum Education and Experience Requirements:  
Education: Bachelors Degree from accredited university
Experience: 4+ years relevant marketing research/insights experience 




Nearest Major Market: Harrisburg

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