Job Location: Hershey, PA

ROLE SUMMARY:

The Associate/Senior Associate Brand Manager will play a pivotal role in helping The Hershey Company achieve it’s Better-For-You (BFY) ambition of reaching $1B in sales by 2030 and becoming #1 in CMG BFY.  The ABM role will:

• Lead cross-functional teams to ideate, develop, and prioritize Better-For-You innovation concepts.
• Champion prioritized concepts through stage gates and commercialization (micro battle and national launch).  In the case of micro battles, will track in-market tests to measure innovation concept performance and potential to scale nationally.
• Support exploration and definition of Hershey’s Better-For-You opportunity areas via data and consumer insights
• Support Manager in other activities to drive Better-For-You portfolio strategy

Given flexible team dynamics, position may support several Managers or Senior Managers and may span multiple strategic growth platforms

KEY RESPONSIBILITIES:

• Support strategic planning and 5+ year pipeline development for BFY
• Translate viable opportunities into testable commercial concepts
• Lead development of innovation business case, cross-functional coordination and problem solving, and securing leadership alignment to commercialize prioritized BFY projects
• Develop, execute, and manage in market tests to gauge viability of commercial concepts; establish key milestones and success metrics, then track in-market performance
• Actively participate in team meetings
• Identify impediments and potential solutions to grow Hershey’s Better-For-You portfolio
• Track Better-For-You category performance
• Communicate across functions to ensure alignment

QUALIFICATIONS

Education:

Bachelor’s degree required

Experience:

• Strong analytical skills and experience using multiple retail and consumer data sources (e.g. IRI, NPD, Panel, 84.51)
• Ability to translate data and insights into actionable commercial solutions
• Outstanding leadership skills, including comfort leading cross-functional teams
• Strong communication skills and collaborative team player
• Proclivity for creating the future by nurturing innovation and identifying creative solutions to obstacles
• Demonstrated business knowledge and holistic general management approach
• Action oriented and energized by fast timelines and making an impact
• Ability to adapt to new processes and ways of working