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Associate Manager Strategic Growth Platforms

Posted Date:  Mar 8, 2023
Requisition Number:  117611




Job Location: Hershey, PA





The Associate/Senior Associate Brand Manager will play a pivotal role in helping The Hershey Company achieve it’s Better-For-You (BFY) ambition of reaching $1B in sales by 2030 and becoming #1 in CMG BFY.  The ABM role will:

  • Lead cross-functional teams to ideate, develop, and prioritize Better-For-You innovation concepts.
  • Champion prioritized concepts through stage gates and commercialization (micro battle and national launch).  In the case of micro battles, will track in-market tests to measure innovation concept performance and potential to scale nationally.
  • Support exploration and definition of Hershey’s Better-For-You opportunity areas via data and consumer insights
  • Support Manager in other activities to drive Better-For-You portfolio strategy

Given flexible team dynamics, position may support several Managers or Senior Managers and may span multiple strategic growth platforms



  • Support strategic planning and 5+ year pipeline development for BFY
  • Translate viable opportunities into testable commercial concepts
  • Lead development of innovation business case, cross-functional coordination and problem solving, and securing leadership alignment to commercialize prioritized BFY projects
  • Develop, execute, and manage in market tests to gauge viability of commercial concepts; establish key milestones and success metrics, then track in-market performance
  • Actively participate in team meetings
  • Identify impediments and potential solutions to grow Hershey’s Better-For-You portfolio
  • Track Better-For-You category performance
  • Communicate across functions to ensure alignment





Bachelor’s degree required



  • Strong analytical skills and experience using multiple retail and consumer data sources (e.g. IRI, NPD, Panel, 84.51)
  • Ability to translate data and insights into actionable commercial solutions
  • Outstanding leadership skills, including comfort leading cross-functional teams
  • Strong communication skills and collaborative team player
  • Proclivity for creating the future by nurturing innovation and identifying creative solutions to obstacles
  • Demonstrated business knowledge and holistic general management approach
  • Action oriented and energized by fast timelines and making an impact
  • Ability to adapt to new processes and ways of working




Nearest Major Market: Harrisburg

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