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Future Opportunity Associate Brand Manager (Summer 2027)

Posted Date:  Aug 10, 2026
Requisition Number:  129856

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Job Location: Hershey, PA

 

Summary:

An Associate Brand Manager (ABM) has responsibility for specific projects and activities in support of the business.  An ABM must be a strong leader of people in cross-functional assignments as he/she plays a leadership role throughout the corporation, coordinating with other functional areas to ensure necessary actions occur in support of his/her marketing position. This position often plays a leadership and/or project management role with outside marketing suppliers such as ad agencies.

 

Additionally, this position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long term profitability and share position.  Individuals must have a keen view of the external environment including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers.

 

Responsibilities:

  • Strategic, annual, and marketing planning and periodic re-planning on the business.
  • Leadership of activities inside and outside the company that will result in successful implementation of marketing plans.
  • Analysis of the business results or directing such analysis.
  • External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility.
  • Personal training and development.

 

Qualifications:

Education:

  • MBA required.

Experience/ Skills:

  • At least 3 years of related work experience.
  • Superior leadership skills.
  • Overall business knowledge and holistic general management approach.
  • Superior strategic thinking and planning.
  • Outstanding analytical abilities.
  • Ability to nurture and contribute to innovation and creative solutions.
  • Demonstrated ability to be accountable for sales and income results.
  • Strong verbal and written communicator to a wide breadth of audiences including senior management.
  • State-of-the-art functional marketing expertise in some, if not all, areas of marketing.
  • Economic value creation mindset.
  • Lifelong learner with potential to be a strong people developer.
  • Reliable transportation is required for this role.
 

 

 

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.


Nearest Major Market: Harrisburg

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