Future Opportunity Brand Manager

Future Opportunity, Brand Management

Location for this position will be determined based on future opportunity needs and is open to relocation

Priority location: Hershey, PA 

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

As a Brand Manager, Innovation, you will play a key role in identifying and developing consumer-based innovation initiatives that drive growth across Hershey’s portfolio. Working cross-functionally with Insights, R&D, Sales, Finance, Supply Chain, and external agency partners, you will help bring new ideas to life—from opportunity identification and concept development through commercialization. This role is ideal for a strategic and analytically minded marketer who thrives in a fast-paced environment, is passionate about understanding consumers, and is excited to shape the future of some of Hershey’s most iconic brands.

What will you do?

Lead and support innovation initiatives from discovery and ideation through commercialization using Hershey’s stage-gate process. Partner with Consumer Insights to identify trends, unmet consumer needs, and whitespace opportunities that fuel growth. Contribute to annual business planning, strategic planning, and ongoing business re-planning efforts. Analyze business performance and marketplace dynamics to develop recommendations across key marketing levers, including advertising, promotion, innovation, pricing, and retail programming. Lead cross-functional teams to ensure successful execution of marketing and innovation plans. Develop assessments of consumers, customers, competitors, and market trends, translating insights into actionable business recommendations. Build strong relationships with internal stakeholders and external agency partners to drive project success. Support achievement of business growth, profitability, and market share objectives while developing broad general management capabilities.

Minimum Requirements

Experience:

3+ years of relevant professional experience in Brand Management, Innovation, Marketing, Consumer Insights, Strategy, or a related business function.

Proven ability to manage multiple projects in a dynamic environment; project management experience preferred. Strong leadership, collaboration, and interpersonal skills with the ability to influence cross-functional teams. Superior strategic-thinking, analytical, and problem-solving capabilities. Demonstrated ability to translate data and insights into actionable business recommendations. Strong verbal and written communication skills, including presenting recommendations to senior leadership. Experience with syndicated data (Nielsen, Circana/IRI, or similar) is a plus. Previous P&L exposure is a plus. Curiosity, a growth mindset, and a passion for learning and innovation.

Education:

MBA required.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health. Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match. Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable. Growth & Development: Career development programs, learning opportunities, and internal mobility. Benefits may vary based on role, location, and eligibility. 

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).