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Intern Marketing (Summer 2023)

Posted Date:  Nov 16, 2022
Requisition Number:  116322

Location: Remote

Duration: Summer 2023

 

Summary:

By coming to The Hershey Company, not only will you have the sweetest internship on earth, but you will have fun and learn more than you thought possible in a three-month time span. Our interns are exposed to high-level projects stemming from top management, meaning plenty of exposure for you as you look to make connections and build your career. You will understand the entire business, learn all relevant measures to the industry and contribute to projects across Hershey International through extensive training. In this role, you will work with a dynamic group of people around the world and learn how to collaborate across Canada, Mexico, India, Philippines, UK, Brazil etc. while managing cultural nuances. You will understand the consumer and customer around the world, partner cross-functionally and leverage emerging technologies to elevate your learning.

Our interns are considered actual employees and contribute to projects that create a meaningful and significant impact to the business. No worries – we will help you get there through extensive training. 100% of students who have gone through the program would recommend it to a friend and most interns cite enjoying the people they work with and feeling as though they were part of the team as the top reasons to intern here!

 

Responsibilities:                                                                                                                                       

  • Collect and analyze data to identify new market and consumer trends by mining insights through on-going social listening
  • Recommend new strategies (Search, CRM, Social) by analyzing consumer insights and mapping them to brands across countries
  • Develop business cases, best practices, conduct competitive assessment and present to the international leadership teams
  • Create and design promotional and marketing materials to deliver engaging consumer experiences (videos, bundle books, interactive material)
  • Define monthly dashboards for marketing leadership team and e-commerce leadership team to monitor business landscape and identify risks/opportunities.
  • Partner with cross functional teams (R&D, Supply Chain, Finance) across Hershey international to help in writing concepts and assist with ideas
  • Test & learn new digital, social marketing tools/platforms that drives purchase across the consumer and shopper journey 
  • Support the international ‘Center of Excellence’ marketing team in developing marketing strategies that are in-line with global objectives and local KPIs
  • Networking – Meet & Greets, Leadership Coffee Chat sessions

 

Qualifications:

Required:

  • Undergraduate (current junior or senior)
  • GPA of 3.0 or above
  • Analytical
  • Critical thinker
  • Collaborative  
  • Creative
  • Eager to learn
  • Attentive to details
  • Organized

 

Preferred:

  • Pursuing Marketing/ Business / Psychology or related field
  • Experience with Microsoft Excel, PowerPoint, and any video creation software
  • Passionate about understanding consumer needs, all new social and digital trends
  • Strong communication skills
  • Speak more than 1 language (Spanish and or Portuguese) is preferred but not mandatory


Nearest Major Market: Harrisburg

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