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Manager, Consumer Insights Salty

Posted Date:  Nov 15, 2022
Requisition Number:  116515

Job Location: Hershey, PA
This position is remote eligible. 


COVID-19 Vaccine Safety Mandate
This position requires that you must be fully vaccinated for COVID-19 (even if working remotely) and present proof of vaccination before beginning employment. If you receive an offer of employment, you will be asked as part of the background check process to upload a copy of your vaccination card.  If you believe you require an accommodation for medical or religious reasons related to the vaccine safety mandate, you may submit a request after you receive an offer of employment. Instructions on how to do so will be provided in your offer letter.

This role provides market research delivery, insights identification and implementation recommendations for key Marketing business partners.   

The position will work closely with:
• Internal: Marketing business parts, across Commercial and Innovation
• External: Marketing research agencies

In summary, the role will involve:
• Acting as a strategic partner/consultant to key business constituents from Marketing and other cross-functional teams, providing consumer insight-driven recommendations for business decisions
• Guiding insights needs and learning plans to inform the budget planning process
• Managing/supervising the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive to business decisions
• Managing relationships with external research agencies and leveraging external insights resources, capabilities, and expertise in order to best serve business requirements
• Being an active member of the Consumer Insights team and contributing to team development and implementation of best insight practices


Major Duties/Responsibilities:  

Summary of major duties:
Insights Development Leadership and Management 

Lead the development of insight generation plans and drive for execution excellence to deliver fact-based and objective business recommendations to marketing team and other cross-functional counterparts.
• Partner with cross-functional internal business partners to define business issues, research objectives, and indicated actions.
• Lead the development of effective and efficient research plans at the right level of resource investment. Responsible for identifying research methodologies, research designs, analysis plans, and final research deliverables -  including data, report, findings, and business recommendations.
• Direct external suppliers and manage research projects through the process - identify, select, negotiate, and manage research suppliers to drive project execution excellence. Monitor project progress to ensure timely delivery, quality output, and within budget.
• Communicate key findings, business implications, and indicated actions to business and management team with recommendations on best utilizing the information in decision-making.
• Monitor the insights budget against the plan.
Insight Capability, Process and System
Contribute to the Consumer Insights organization on acquiring new capabilities and/or continuous improvement.
• Introduce innovative and/or up-to-date insights generation techniques and methodologies to the organization to provide broader solutions for business needs.
• Drive implementation of best practices, and train broader Consumer Insights group on best practices.
• Lead key insights initiatives to elevate organization’s capability.

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
• 7+ years marketing research experience.  Ideally at least two years in a progressive CPG company; we would consider high potential candidates from research agencies or consulting
• Strong analytic skills
 •An assertive, but not overly aggressive team-oriented leadership style and a willingness to “push back” when appropriate
• Ability to interpret and integrate insight from multiple data sources to deliver deeper and more insightful analyses
• Experience influencing others up the organization, laterally, and below, internally and externally
• A strong record of problem solving, ability to deal with ambiguity
• Strong strategic thinking and storytelling skills 
• Strong business and marketing acumen
• Strong ability to work with others and ability to deal with conflict
• Mastery of turning insights in to clear recommendations that are actionable and meet the needs of the business.
• Strong functional mastery of qualitative and quantitative research skills
• Strong project planning and project management skills
• Effective communication abilities – both written & verbal
• Excellent at MS office tools, e.g. Excel, PPT
• Experience with IRI or Nielsen databases a plus but not required

Minimum Education and Experience Requirements:  
Education: Bachelors Degree from accredited university in business or technical field.  MBA or MS in Marketing Research or other social science preferred but not required.
Experience:7+ years experience 




Nearest Major Market: Harrisburg

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