Mgr Corp Communications

Job Title: Manager, Corporate Communications  

Job Location: 19 E. Chocolate Ave. Hershey, PA 17033  

Pay Level: 2B  (Manager level, Individual Contributor)

This position will be posted internally until 11:59pm EST on 9/18/2025.

Role Overview

A strategic communications professional responsible for developing data-driven content strategies and leading thought leadership initiatives that support a compelling, differentiated company narrative. This role emphasizes developing content strategies by applying audience insights to enhance internal and external thought leadership initiatives across a variety of channels including presentations, videos, social media, and other digital platforms. The manager will contribute to editorial strategy, lead communications planning, execution and measurement as part of a collaborative team, with primary focus on external audience-driven, results-focused business narratives aligned with commercial priorities. The role requires strong project management, stakeholder relationship management, and expertise across internal and external communications channels.

Key Responsibilities

Strategic Content Planning & Insights

• Lead creation and execution of editorial, content engagement, and social media strategies based on audience insights and data analytics
• Develop comprehensive communications strategies spanning internal, external, and change communications initiatives
• Create strategic linkages between content initiatives and business objectives to drive measurable outcomes

Content Development & Management

• Lead creation of written, verbal, and visual communications across multiple formats and platforms
• Manage content strategy for executive social media accounts, internal and external-facing websites, and digital platforms
• Oversee branding consistency across agency projects, media initiatives, and consumer-facing content
• Develop content frameworks that support both internal alignment and external thought leadership positioning

Executive & Thought Leadership Communications

• Lead external thought leadership initiatives that position company executives and subject matter experts as industry leaders
• Execute executive social media strategies that amplify business priorities and enhance corporate reputation
• Create internal communications that align employees to strategy, culture, and organizational priorities
• Develop content that translates complex business concepts into compelling narratives for diverse stakeholder groups

Stakeholder Management & Collaboration

• Lead alignment of cross-functional stakeholders around communications initiatives and content approval processes
• Provide consultation on communications best practices, tools, and emerging digital trends
• Build consensus across internal teams and external partners to ensure cohesive messaging and brand consistency
• Establish and maintain relationships with key internal and external stakeholders to support content strategy objectives

Required Competencies

Strategic Communications & Content Excellence

• Data-Driven Content Strategy: Ability to develop content strategies from audience insights, analytics, and market research
• Thought Leadership Expertise: Proven experience creating and managing executive thought leadership programs and social media strategies
• Multi-Channel Content Mastery: Outstanding verbal, written, and presentation skills with demonstrated ability to create compelling content across digital formats and diverse audience segments

Strategic Thinking & Execution

• Business Alignment: Ability to connect content initiatives to business outcomes and create strategic linkages between internal/external, global/local, and company/brand elements
• Project Management: Strong organizational skills with ability to multi-task, manage high volumes of content, and deliver under strict timelines
• Innovation & Initiative: Acts with conviction, seeks new content approaches, and suggests creative alternatives while maintaining attention to detail and strong work ethic

Collaboration & Influence

• Stakeholder Management: Excellent collaboration, influence, and negotiation skills with ability to build consensus across diverse organizational levels
• Authentic Communication: Experience communicating authentically and convincingly in diverse organizations with ability to translate complex concepts into clear, compelling content
• Independent Collaboration: Team player with can-do attitude and ability to work both collaboratively and independently to drive company purpose and enhance organizational reputation

Minimum Qualifications

Education

• Bachelor's Degree preferred in communications, journalism, public relations, marketing, public policy, social sciences, or related field

Experience

• Minimum 5-8 years of work experience in communications
• Focus on one or more of the following areas would be advantageous:
• Communications strategy and content development
• Executive communications and social media strategy
• Thought leadership program development
• Public policy communications
• Marketing communications
• Media relations and digital content strategy

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state, or local laws.

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