Mgr SRGM Pricing Strategy

Job Location:  Hershey, PA – or Remote

Job Summary:

The Manager, SRGM Pricing Strategy will support the creation and implementation of a net price realization strategy and approach that maximizes total value creation within Hershey’s U.S. Chocolate portfolio.  The Manager may also lend support on other U.S. category/brand portfolios as needed.  This will include executing complex analyses that enable the development of insights-based, consumer-back recommendations on strategic pricing, pack/price architecture, and mix-driving initiatives, from a branded and/or package-type lens.  This will require strong collaboration with other functions including Commercial Planning, Marketing, Sales, Category Management, Finance, and U.S. Strategy. This is an exciting opportunity to help achieve Hershey’s ambition of having a best-in-class, Strategic Revenue Growth Management function.  This individual will have significant opportunities to influence up/out beyond the SRGM team, and this position has one direct report.

This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, and strong business and financial acumen.  This individual will develop pricing recommendations and drive decision making in conjunction with cross-functional peers and leadership.

Role Responsibilities:

Executes complex and comprehensive analyses to support the development of short-term pricing moves and long-term pricing strategy recommendations that drive value creation and deliver on Hershey’s U.S. Chocolate portfolio/brand business objectives (e.g., share vs. profit, innovation, mix improvement)

Analyzes brand price positioning and impact of price gaps in order to optimize pricing vs. competition.

Analyzes pack size ratios in order to establish effective pack/price curves, also investigating creation of new packs to address channel and/or occasion-based white-space opportunities.

Monitors in-market pricing in order to proactively identify, and therefore minimize, opportunities for, or instances of, marketplace disruption.

Assists in the development of pricing strategy recommendations for new products.

Assists in the development, management, and execution of performance management processes, including standardized KPI reporting for planning and business review purposes.

Qualifications:

Education:

•  BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent

Experience:

• 5+ years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s)
• Ideally experience in Sales, Finance, Marketing, or analytical functions (e.g., Category Mgmt.)
• Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred.

Additional Skills/Abilities Required:

•  Very strong technical skills (e.g., Excel, PowerPoint / Thinkcell, Tableau, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations.
• Strong analytical skills and business / financial acumen
• Strong collaboration and communication skills
• Strong presentation skills, leadership presence, and ability to influence up the organization.
• Problem-solving mentality, intellectually curious, and strong critical thinking skills
• Entrepreneurial skills and style
• Ability to prioritize and manage multiple projects and initiatives simultaneously.
• Strong knowledge of syndicated data (e.g., IRI, Nielsen) and its nuances
• Strong working knowledge of SAP is a plus.

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