Protein Sales Strategy Manager

Protein Sales Strategy Manager

Job Location: Hershey PA preferred; open to remote


Hershey’s Protein portfolio consists of two brands – ONE and newly acquired FULFIL – which aim to accelerate top and bottom line growth over the next 3-5 years, along with winning market share.

The Sales Strategy Manager within the Protein team is a key leadership position for Hershey’s Protein portfolio. This Sales Strategy Manager is responsible for developing Sales strategy in partnership with Sales and Marketing leaders, identifying and unlocking both Category and Hershey opportunities, and analyzing category trends to support successful customer sell-in.

The Protein Sales Strategy Manager reports to the Director of Protein Sales position and is fully embedded within the Protein Sales organization. They are an independent operator, but will partner closely with the entire Protein Sales team to drive customer partnership and Hershey Category leadership. They will play a meaningful role in customer-facing meetings, from preparation through to the selling conversation. This individual will also act as a key liaison to Marketing, acting as the strategic voice of the Hershey Protein Sales team to guide portfolio, activation, and prioritization / resource allocation decisions.

This role requires strategic thinking, mature Sales analytics and communication skills, and strong cross-functional leadership which drives both Marketing and Sales strategy to deliver sales, profit, and share results. Particularly important is their ability to synthesize data, identify critical risks and opportunities, and clearly communicate these to both internal and external stakeholders. Finally, it is also important that this individual have a holistic P&L acumen, as they will play a key role in prioritization of investments and the subsequent impact on the portfolio KPIs.

The Protein Sales Strategy Manager is accountable for total Protein portfolio sales growth, gross-to-net & Sales Activity Margin health, and customer opportunity realization. The Protein Sales Strategy Manager must be very effective at:

• Thorough analysis and clear communication of market trends at the National and Customer level
• Developing and presenting compelling and fully customer-ready selling stories
• Customer-facing presentations of trends, opportunities, and recommendations
• Sales Portfolio analysis to prioritize COTs, Customers, and investments
• Monthly and Annual planning and tracking of G2N performance to enable topline KPI delivery
• Cross-functional collaboration and leadership to strengthen Marketing-and-Sales alignment
• Business Case development to support opportunity realization
• Identifying price-pack-architecture opportunities and risks to influence portfolio activity

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Advanced Analytic Skills
• Advanced understanding of Consumer/Shopper Behavior and Market Research Strategies
• Knowledge of Category Management processes and CPG Industry trends
• Customer-First mindset
• Impactful data-driven story telling experience
• Strong problem-solving capabilities
• Project Management and organizational skills
• Intellectual Curiosity
• Strong verbal and written communicator to breadth of audiences including senior leaders and customers
• Travel: 25-30% or as needed for customer and internal meetings

Requirements

• Education: Bachelor’s Degree required
• Category Management and/or CPG Sales experience (5-7 years)
• Experience in top-tier consumer products organizations or breakthrough startups is expected.
• Technical skills to include Circana and SPINS experience, syndicated and panel data sources, data analysis and visualization tools, Microsoft Office