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Senior Analyst Integrated Planning & Analytics

Posted Date:  May 11, 2023
Requisition Number:  118128



Job Location: Hershey, PA


Please note this position has 2 openings. 



With an unbiased view, robust analytical framework, and cross-functional perspective the Sr. Analyst, Integrated Planning & Analytics will provide portfolio planning, insights and recommendations to influence strategic decision making and enable dynamic business management.


  • Develops the annual financial Plan and owns monthly consensus building and performance tracking for assigned business unit(s) as part of the Integrated Business Management (IBM) process
  • Signals risks, identifies opportunities, and evaluates gap-filling actions in conjunction with key stakeholders and decision makers





  • In conjunction with team, develops out-year Plan for assigned Franchises/business unit(s) via frequent assessment, refinement, and integration of bottoms-up and top-down planning assumptions
  • Comprehends, pressure-tests and synthesizes quantitative and qualitative inputs from various functional areas of the organization (including but not limited to media plans, national and customer-specific promotional plans, innovation, inventory management, packtype strategy, and category distribution strategy), leveraging disparate data sets and cross-functional wiring to understand business drivers and implications to Commercial and Operational Plans
  • As part of the Integrated Business Management (IBM) process, owns monthly Consensus building and performance tracking for assigned business unit(s); accountable for delivering and continuously improving Consensus accuracy at brand/packtype level and driving alignment between Consensus and Demand Plan forecast
  • Comprehensively analyzes the business to understand implications to Plan and Consensus
  • Works collaboratively with Key Stakeholders in the development of KPI’s to track and monitor in-year performance
  • Works with relevant teams to identify, isolate, and appropriately size R&Os; grasps challenges and topline/bottom line impact associated with gap-filling activities, assesses solutions and understands trade-offs, and influences/enables key decision making to maximize financial targets, minimize costs, and protect customer relationships
  • Maintains thorough and explicit record of key planning assumptions by building block and key driver/initiative
  • Serves as the voice for both Commercial and Demand Planning/CSC in core organizational processes (e.g., KEM Meetings, SKU Rationalization, product hierarchy changes)





  • Bachelor’s degree required, Master’s degree preferred



  • 2-4 years of experience in Marketing, Sales, Category Management, Analytics, Finance, or Demand Planning
  • Understanding of the P&L, building blocks, mix implications, and growth levers





Nearest Major Market: Harrisburg

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