Senior Associate Brand Manager, Innovation

Job Location: Hershey, PA
 

Summary: 
Our approach to pioneering innovation continues to evolve, requiring our leaders to have a growth mindset, be comfortable with ambiguity, and have a creative problem-solving mindset.
This Senior Associate Brand Manager (Sr ABM) will play a pivotal role in helping The Hershey Company achieve our vision of growth through disruptive innovation platforms.  

KEY RESPONSIBILITIES can include:
• Translate viable opportunities into testable commercial concepts
• Lead development of innovation business case, cross-functional coordination and problem solving, and securing leadership alignment to commercialize prioritized Disruptive projects
• Lead exploration and definition of opportunity areas via data and consumer insights 
• Lead cross-functional teams to ideate, develop, and prioritize concepts. 
• Support strategic planning for multi-year disruptive innovation pipeline

QUALIFICATIONS (Knowledge, Skills, Education, Experience, etc.): 
•Education: Bachelor’s degree required, MBA preferred
• 4+ years of work experience, with at least 1-2 years in Marketing 
• Consumer centric self-starter & growth mindset – fail fast, learn faster
• Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action
• Demonstrated ability to influence and lead teams 
• Strong “big picture” perspective, while also delivering the innovation initiative at hand
• Outstanding verbal, written and interpersonal communications skills
• Creative problem solver, strategic thinker, and analytical skills
• Ability to simplify and make decisions quickly to drive constant forward progress

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