Senior Associate Brand Sweets

Job Location: Hershey, PA
 

Summary of role/responsibilities: 

Operations Analysis and Leadership 

• Develop a thorough understanding of Jolly Rancher, Twizzlers, and other Hershey Sweets brand operations and production (process, manufacturing, packaging) 
• Provide strategic guidance to the broader organization regarding network decisions/strategy 

Data Analysis 

• External and internal assessment of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility 
• Identify opportunity areas as foundation for strategic recommendations 
• Size-of-prize calculations, forecasting, assumption-based market sizing 
• Leverage deep bench of consumer insights and consumer frameworks to identify target consumers 

Strategy Development 

• Aid in developing data-driven, winning strategy for our Twizzlers, Jolly Rancher, and Shaq-a-Licious brands 
• Develop strategy to sustain our recent innovations 
• Effectively communicate strategy to cross functional partners, collaborating closely with R&D, operations, equity team, seasons, and packtypes. 

Innovation Partnership 

• Work closely with the innovation team to drive forward winning innovation 
• Work to prioritize innovation pipeline and drive pivots as capacity and market trends demand 

Project Leadership 

• Lead projects to develop new items for the Jolly Rancher and Twizzlers brands, based on strategy. 
• Cross-functional partnership and relationship building in challenging environments 
• Operate in ambiguous environments, make decisions, drive initiatives 

Qualifications: 

Education: 

MBA required. 

Experience/ Skills: 

• At least 3 years of related work experience. 
• Superior leadership skills. 
• Overall business knowledge and holistic general management approach. 
• Superior strategic thinking and planning. 
• Outstanding analytical abilities, in both data analysis and forecasting 
• Ability to nurture and contribute to innovation and creative solutions. 
• Demonstrated ability to be accountable for sales and income results. 
• Strong verbal and written communicator to a wide breadth of audiences including senior management. 
• Excellent emotional intelligence. 
• State-of-the-art functional marketing expertise in some, if not all, areas of marketing. 

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