The Associate Mgr. Digital Merch is responsible for creating/implementing/optimizing online product presentation to optimize Hershey's digital shelf and drive sales and consumer/shopper engagement. The role uses data analytics to improve product discoverability, managing product listings, coordinating with marketing teams, and developing strategies for e-commerce platforms, website and apps. The role requires a blend of analytical, technical and creative skills, and the ability to stay current with digital trends in CPG industry. Needs to know the consumer & shopper journey in an omnichannel world to inform how Hershey makes its portfolio of snacks available where, when and how the consumer wants it.

Responsibilities:

Skills:

• Excellent team collaboration, influence, negotiation and interpersonal skills ​

• Creates linkages between internal/external, global/local, brand/portfolio, risk/opportunity to drive business results and long-term shopper loyalty in a omnichannel world.

• Proficiency on digital merch solution, retailer e-comm platforms, web analytics and content management. Strong ability to interpret data, track KPS, and use insights to drive business decisions. Knowledge of digital marketing trends and consumer/shopper behavior. Familiarity with retailer strategies, shopper and priorities. Creative problem solving and strong marketing levers understanding.

• Experience: 4+ year of work experience in Digital Merch, e-comm, Shopper Marketing or Omnichannel Marketing within the CPG Industry. ​

• Education: Bachelor's Degree in Marketing, Business or related field. ​

• Other Qualifications: Experience working with Retailer across the C-Store, Drug & Dollar Channel