Senior Manager, Salty Multipacks

Location: Hershey, PA or Remote

We are seeking a strategic leader to join our team as Senior Manager, Salty Multipacks. In this role, you will drive strategic thinking and problem-solving to shape and accelerate Hershey’s presence in the Salty Multipack space, a fast-growing and highly competitive segment of the category. You will have specific responsibility for shaping both our portfolio and customer execution strategies, as we work to meet the needs of both shoppers and retailers with our portfolio. This work will require close collaboration with cross-functional teams and leaders, including Category Management, Customer Strategy, Sales, Consumer Insights, Planning, and brand teams. You will need to be able to operate both at a detailed, analytical level as well as a big-picture strategic level, as we balance work across current execution optimizations and future-year growth opportunities.

Responsibilities:

• Assess, refine, and shape Hershey’s multipack growth strategy, inclusive of consumer, shopper, competitive, and retailer/commercial insights
• Lead customer-based recommendations on optimal MP portfolio
• Ensure balanced growth sufficiency across strat plan horizon, in line with business unit strategic objectives & priorities
• Partner across the organization to align and accelerate Multipack initiatives, e.g.,
• Working with Omnichannel team on multipack search & display strategy
• Collaborate with brand & commercial teams on growth opportunities leveraging business unit innovation pipeline
• Propose MP-specific shopper research priorities in partnership with Category Development team
• Partner with Finance & Supply Chain on margin improvement opportunities

Skills:

• Strategic Problem Solving: Strong analytical and structured thinking; ability to frame complex problems, generate hypotheses, and use data to inform clear recommendations and drive decisions
• Retail execution: Knowledge of customer and at-shelf challenges & opportunities to pressure test packtype growth assumptions
• Storytelling and Communication: Skilled in distilling complex ideas into clear, compelling narratives grounded in data and tailored to audiences
• Team Leadership: Experience leading broad cross-functional teams with multiple individuals at varying levels in the organization
• Collaboration & Agility: Comfort navigating ambiguity in a fast-paced environment
• Financial and Retail Data Acumen: Familiarity with basic financial management and business value drivers in CPG (P&L, balance sheet); experience working with retail data

Experience:

• 6–10 years of combined experience in brand marketing, leading strategic initiatives in a CPG company generally preferred
• Strong understanding of business strategy and objectives
• Strong communicator with ability to lead directly and cross-functionally
• Ability to cultivate and create excitement and engagement in the organization
• Strong technical skills (e.g., Excel, IRI, Numerator, PPT, etc.), with proven ability to synthesize multiple data sources
• Ability to balance consumer & retailer insights to drive commercially sound recommendations
• Innovative, forward-thinking and entrepreneurial in approach
• Problem-solving mentality, intellectually curious, strong critical thinking skills
• Experience and comfort presenting to senior leadership

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