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Senior Manager Pretzels & Snack Mix Portfolio Strat

Posted Date:  Aug 19, 2026
Requisition Number:  130050

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Location

Remote

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. 

How will you fit into the big picture?

The Sr Mgr Pretzels & Snack Mix Portfolio Strategy leads high-impact strategic initiatives that shape consumer engagement and drive portfolio growth across Hershey’s pretzel and snack mix brands. As a senior leader, this role partners cross-functionally with Marketing, Insights, Innovation, R&D, Supply Chain, Commercial, and Finance teams to develop portfolio strategies that accelerate growth, enhance brand performance, and strengthen competitive advantage.
This role leverages consumer insights, market intelligence, and business analytics to identify opportunities, guide long-term portfolio decisions, and translate strategy into actionable business plans. The Sr Manager influences senior stakeholders, drives enterprise-wide alignment, and helps shape the future of Hershey’s salty snacks portfolio.

What will you do?

  • Lead portfolio strategy initiatives across the Pretzels & Snack Mix business to drive sustainable growth and strengthen brand performance.
  • Develop long-term portfolio, innovation, and commercialization strategies informed by consumer, customer, and marketplace insights.
  • Partner with cross-functional teams to create integrated business recommendations and align execution plans across the organization.
  • Translate data, research, and marketplace trends into actionable recommendations that support growth objectives and strategic priorities.
  • Assess portfolio performance, identify opportunities and risks, and recommend actions to optimize brand investment and resource allocation.
  • Influence senior leaders and key stakeholders through clear strategic thinking, compelling storytelling, and fact-based recommendations.
  • Drive marketing and innovation capabilities by evaluating emerging trends, methodologies, and tools that improve business effectiveness.
  • Support development of future growth platforms and strategic roadmaps that strengthen Hershey’s leadership within salty snacks.

Minimum Education & Requirements

Experience:
  • 7+ years of relevant experience in Brand Management, Marketing Strategy, Portfolio Strategy, Consumer Insights, Innovation, Consulting, or related business leadership roles.
  • Demonstrated experience leading complex cross-functional initiatives and influencing senior stakeholders.
  • Strong strategic thinking, analytical problem-solving, and business planning capabilities.
  • Experience leveraging consumer, customer, and market insights to drive business decisions.
Education:
  • Bachelor’s degree required.
  • MBA or advanced business degree preferred.

Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility. 
 
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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.


Nearest Major Market: Harrisburg

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