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Senior Mgr Business Strategy & Planning

Posted Date:  Aug 21, 2026
Requisition Number:  130042

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Job Location

Hershey, PA

Why Hershey?

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit into the big picture?

The Senior Manager, Commercial Growth serves as a strategic leader responsible for identifying, evaluating, and accelerating growth opportunities across Hershey's portfolio and commercial ecosystem. This role combines strategic thinking, advanced analytics, consumer and marketplace understanding, and cross-functional leadership to develop

recommendations that drive sustainable revenue growth, profitability, and competitive advantage.

The role partners closely with Sales, Marketing, Consumer & Commercial Intelligence, Revenue Growth Management, Category Management, Finance, Supply Chain, and Business Unit leadership to uncover opportunities, solve complex business challenges, and translate insights into executable growth strategies. The successful candidate will operate as a trusted advisor to senior leadership while leading high-impact initiatives that shape Hershey's future growth agenda.

What will you do?

Lead Strategic Growth Initiatives Lead complex, cross-functional initiatives that advance enterprise growth priorities that improve commercial effectiveness and organizational performance. Define scope, success metrics, and stakeholder alignment while driving execution from opportunity identification through implementation. Develop workplans, governance structures, and decision frameworks that deliver measurable business results.

Identify and Prioritize Growth Opportunities Leverage consumer, customer, marketplace, competitive, and financial insights to uncover growth and value creation opportunities. Assess market trends, channel dynamics, consumer behavior shifts, and competitive activity to identify new growth pathways. Develop and maintain a prioritized pipeline aligned to business objectives.

Generate Actionable Commercial Insights Synthesize market, shopper, retail, financial, and commercial performance data into clear recommendations for senior leadership. Translate complex analyses into concise insights that clarify risks, opportunities, tradeoffs, and expected business impact.

Shape Strategic Decision Making Serve as a trusted advisor to commercial and business leaders by evaluating strategic alternatives and providing data-driven recommendations. Facilitate cross-functional alignment on key decisions while considering commercial, operational, financial, consumer, and customer implications.

Evaluate New Growth Models and Business Opportunities Assess business model innovations, strategic investments, partnerships, revenue opportunities, and capability expansions. Conduct market assessments, financial modeling, scenario planning, and feasibility analyses to determine strategic value. Develop business cases that support investment and resource allocation decisions.

Lead Cross-Functional Execution Partner across Sales, Marketing, Finance, Supply Chain, Revenue Growth Management, Consumer Insights, and Strategy to execute growth initiatives. Manage priorities, risks, dependencies, and obstacles to ensure initiatives remain aligned with strategic objectives and deliver intended results. Partner with functional leaders to quantify business impact, assess risks, and recommend corrective actions when outcomes deviate from plan.

Influence Through Executive Storytelling Develop executive-ready presentations and recommendations that clearly communicate insights, opportunities, and business implications. Present findings to senior leadership and facilitate decision-making, resolve competing priorities, influence resource allocation, and build executive alignment around critical growth and capability initiatives.

Minimum Education & Requirements

  • 7+ years of progressive experience in Commercial Strategy, Growth Strategy, Management Consulting, Revenue Growth Management, Sales Strategy, Consumer Insights, Analytics, Finance, Category Management, or related business functions
  • Bachelor's degree in Business, Marketing, Economics, Finance, Strategy, Analytics, or related field
  • Demonstrated experience leading complex cross-functional initiatives from concept through implementation
  • Strong analytical and problem-solving capabilities with experience translating data into business recommendations
  • Experience developing business cases, strategic plans, financial evaluations, and executive presentations
  • Proven ability to influence stakeholders and lead through collaboration in matrixed environments
  • Strong communication, storytelling, and executive presentation skills

Preferred Qualification

  • MBA or advanced degree preferred
  • Experience within Consumer Packaged Goods (CPG), Retail, Food & Beverage, or related consumer industries
  • Experience at a top-tier consulting firm, strategy organization, or commercial growth function
  • Knowledge of consumer, shopper, customer, and marketplace analytics
  • Experience working with syndicated data sources, business intelligence tools, and financial modeling
  • Demonstrated success identifying and scaling growth opportunities that improve revenue, profit, market share, or strategic capability

Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility. 

 

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.  

To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.


Nearest Major Market: Harrisburg

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