Sr ABM Tentpoles Summer

Sr ABM Tentpoles Summer 

Why Hershey 

At The Hershey Company, we make more moments of goodness through some of the world's most iconic brands, including Hershey's, Reese's, Kit Kat®, Jolly Rancher, Twizzlers, Dot's Pretzels, Lesser Evil and more. Our team supports a global portfolio of over 90 brands, creating opportunities to shape strategies and drive impact across a breadth of businesses that few companies can offer. While many organizations focus on a handful of brands, Hershey provides exposure to a diverse portfolio of category-leading brands enjoyed by consumers around the world. What truly sets us apart is our legacy. Inspired by Milton Hershey's belief that business should create opportunity for others, we have been making a positive impact for more than a century through our commitment to communities, philanthropy, and our longstanding partnership with Milton Hershey School. When you join Hershey, you become part of a company where purpose, growth, and making a difference are woven into how we do business every day. 

Location

Hershey, PA 

How will you fit in the big picture? 

• The Tentpoles team drives growth across Hershey’s major seasonal and cultural occasions, bringing together consumer insights, portfolio strategy, innovation, and merchandising to win during the moments that matter most to consumers and retailers. 
• As Sr. Associate Brand Manager, Tentpoles, you will support the development and execution of strategies across key occasions, helping bring together Hershey’s iconic brands into compelling, consumer-led programs across multiple categories. You will partner cross-functionally to translate consumer, cultural, and occasion insights into actionable portfolio plans. 

 What will you do? 

• Leverage consumer, category, cultural, and occasion insights to identify opportunities that strengthen Hershey’s leadership across key tentpole moments. 
• Support the development of tentpole strategies, translating insights into clear recommendations for partnerships, product, packaging, promotions and merchandising. 
• Partner across brands to build cohesive programs that leverage the strength of the One Hershey portfolio while maintaining each brand’s distinct role. 
• Coordinate with Brand Marketing, Commercial Strategy, Licensing, Consumer Insights, DCS, Supply Chain, Finance, agencies, research vendors, and other partners to execute initiatives from strategy through marketplace activation. 
• Manage campaign timelines, asset delivery, and accuracy across channels, ensuring work meets brand standards, consumer needs, and key milestones. 
• Manage multiple interconnected workstreams and present clear recommendations to cross-functional partners and senior leaders.

Minimum Requirements 

Education: Bachelor’s degree or equivalent relevant experience. 

Experience: Minimum 3 years of relevant work experience. 

• Strong strategic thinking and planning skills, with the ability to translate consumer and business insights into actionable recommendations. 

• Demonstrated ability to collaborate across brands and functions and influence without direct authority. 

• Strong business acumen, analytical skills, and project management capability, including managing multiple priorities against fixed seasonal milestones. 

• Strong written and verbal communication skills across diverse audiences, including senior leadership. 

• Functional marketing expertise; experience with syndicated and consumer data sources such as Circana and Numerator is preferred. 

• Experience with integrated marketing, seasonal programs, merchandising, innovation, or commercialization is preferred. 

• Demonstrated accountability for business results and economic value creation. 

Benefits and Perks 

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. 

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1. 

• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match 

• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable 

• Growth & Development: Career development programs, learning opportunities, and internal mobility 

Benefits may vary based on role, location, and eligibility.