Sr Mgr Cust Planning Small Format
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
Location
Hershey, PA
Open to remote
How will you fit into the big picture?
The Senior Manager, Customer Planning leads the development, execution, and continuous improvement of customer and channel planning processes. You will translate commercial strategies into integrated customer plans that align volume, trade investment, customer priorities, and financial objectives. As a key cross-functional partner across Sales, Finance, Supply Chain, and other stakeholders, you will strengthen planning rigor, executional excellence, decision-making, business performance, and talent development within the planning organization.
What will you do?
Lead Customer & Channel Planning
- Develop and execute annual, quarterly, and in-year customer and channel plans that translate commercial strategy into actionable business plans.
- Align plans across demand, supply, trade investment, and financial objectives to support sustainable growth.
Drive Planning Excellence & Visibility
- Maintain visibility into customer volume, promotional activity, trade investment, and business performance through effective planning tools, processes, and routines.
- Advance planning standards, KPIs, governance, and decision-making frameworks that improve transparency, accountability, and execution.
Optimize Trade & Financial Performance
- Partner with customer teams and commercial leaders to optimize trade investment, revenue growth, and profitability.
- Monitor performance versus plan, identify risks and opportunities, and recommend actions to improve business results.
Generate Data-Driven Insights
- Use analytical, financial, and scenario-planning capabilities to evaluate opportunities and support decision-making.
- Translate forecast, customer, and performance data into actionable insights that improve planning accuracy and outcomes.
Enable Alignment & Continuous Improvement
- Collaborate across Sales, Finance, Supply Chain, and other functions to ensure plans are aligned, executable, and support business priorities.
- Improve planning processes, tools, and routines to strengthen forecast quality, agility, and decision effectiveness.
Lead Team & Talent Development
- Lead, coach, and develop team members to build analytical, planning, and commercial capabilities.
- Foster accountability, collaboration, continuous improvement, succession planning, and talent development.
Minimum Education & Requirements
Experience: 7+ years of relevant experience in customer planning, commercial planning, forecasting, trade investment management, finance, sales, or a related discipline. People leadership or team-development experience is required.
Education: Bachelor’s degree in Business, Finance, Supply Chain, Analytics, or a related field, or equivalent relevant experience.
Key capabilities include strong analytical and problem-solving skills; commercial acumen; the ability to translate strategy into executable plans; cross-functional influence; clear stakeholder communication; process improvement; and the ability to navigate ambiguity and complexity.
Benefits & Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
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Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
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Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
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Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
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Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
#LI-BS1
The anticipated base salary range for this role is $131,280 to $164,100 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
Nearest Major Market: Harrisburg
