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Assoc Mgr Marketing WTR

Posted Date:  Sep 1, 2023
Requisition Number:  119737

Job Title: Associate Marketing Manager, World Travel Retail


Location : UK




As Associate Marketing Manager World Travel Retail working at the Hershey company, you will play a key role in the comprehensive management of the portfolio to achieve growth targets, responsible for executing plans in a timely and efficient way. In this role, you will benefit from gaining global experience, leading innovation and portfolio management projects for Hershey’s iconic global brands including HERSHEY’s, KISSES, REESE’S and more. Responsibilities include developing and executing strategic marketing plans, monitoring brand performance, profitability and budget, monthly business reviews, and leading/participating in cross functional teams to develop and commercialize successful marketing programs.


To effectively perform their duties, the Assistant Marketing Manager must be proficient in all of the following qualities:

  • Leadership
  • Initiative and follow-through
  • Problem solving
  • Organizational skills
  • Collaboration
  • Verbal and written communication skills



Major Duties/Responsibilities: 


Summary of major duties:

Innovation Commercialization & Portfolio Management:

  • Plan and execute innovation, renovation and cost improvement projects in partnership with cross functional team to enable delivery of ambitious growth plans
  • Support manager in portfolio management initiatives (e.g., portfolio rationalization recommendations)

Business Analysis & Budget Management:

  • Monitor brand and activation performance, profitability and budget
  • Work closely with insights lead to analyze and understand insights from our Hershey in-market activities as well as competitive activities in order to implement course correction and recommend category and channel/customer-specific initiatives
  • Analyze business profitability and lead profitability improvement projects
  • Plan and manage DME budget

Brand Marketing:

  • Plan and execute trade press and other customer or consumer facing activities in partnership with internal stakeholders.

Personal Development:

  • Responsible and committed to their training and development plan
  • Develop strong cross-functional relationships internally and with agency partners


Minimum Education and Experience Requirements: 


  • Bachelors Degree in Business (marketing or related major preferred)


  • At least 4-5 years of marketing experience in FMCG or similarly disciplined industry


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