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Category Associate Analyst

Posted Date:  May 25, 2023
Requisition Number:  117447

Work Setup: Hybrid

Location: Makati, Metro Manila, Philippines




Supports the Category Management engagement team by executing specific planogram direction for various store types within a designated market according to specifications provided by Category Management team/retailers in an accurate and timely manner.

Supports the same engagement team on reporting and analytics requirements of stakeholders.


Major Duties/Responsibilities:

Category Management

  • Build Precision Planograms for key retailers (i.e Walmart, Walgreens, and Target) using JDA software
  • Apply shopper insights into the planogram logic
  • Work with customer and IRI/Nielsen point of sale data (consumption)
  • Where applicable use customer loyalty data (Market Basket)
  • Assist Category Strategy Insights consultants in JDA inquiries using the standardized FAQs dashboard (helpdesk support)
  • The role will influence and support the customers through pervasive use of insights and capabilities.


Insights and Analytics Reporting

  • Work with syndicated (e.g. IRI, Nielsen) and POS data.
  • Identify and recommend potential growth opportunities for the category and Hershey
  • Utilize the hypothesis driven workflow to solve business problems
  • Provide insights and analysis to support the customers/Hershey’s analytical plan
  • Leverage statistical analysis to understand key drivers of product success or failure
  • Ensure Data Accuracy.  Data quality is essential to the role, with 100% QA expectation rate
  • Ensure Timely Delivery.  Tight timelines are a part of this job, with priorities being placed on each report in a cycle


Account Management

  • Build and maintain collaborative relationships with CatMan teams.
  • Work collaboratively with CatMan teams to modify requests/reports that are timely, actionable & accurate.
  • Responsible for timely updates, reporting to customers, identifying issues, analyzing issue root causes and leading the resolution of those issues.


Key Performance Indicator/ Metrics/ Service Level Agreement

  • Shall ensure that set KPIs/ Metrics/ SLAs are met and reported on a timely manner


Countries Supported: USA

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 

  • Technical Ability: Knowledge in JDA software is a plus
  • Proficient in Excel and Access: Ability to quickly learn and assess viability of other analytic tools
  • Prioritization: Must be able to manage multiple and sometimes conflicting or ambiguous priorities, extended work schedules, and short time constraints
  • Excellent oral and written communication skills




Understands and promotes a shared vision; promotes understanding and a positive attitude toward the changing environment; ensures that others have the tools and resources to excel; seeks and creates opportunities to build and expand the business; stays on task and is not discouraged when dealing with changing priorities; attacks multiple issues and tasks at one time.


Team Approach

Initiates and fosters open dialogue across the organization; integrates individual, group, and organizational goals; collaborates with others to increase opportunities for success; focuses the team on ensuring, enhancing, and exceeding customer expectations; forms alliances and coalitions across functional areas; recognizes the interdependence of team members throughout the organization.


Customer Focused and Results Oriented

Understands issues from the customers’ perspective; considers the impact of decisions, processes, services on the customer; demonstrates passion for providing excellent customer service; treats customers with respect and care and uses a variety of approaches to identify customer needs; conveys a sense of urgency to get things done; ensures that there are necessary resources available for resolution of escalated customer issues; monitors the quality resolution of customer issues.


Problem Solving

Detailed oriented; uses rigorous logic and methods to solve difficult problems with effective solutions; effectively researches and probes all sources for answers; can see/recognize hidden problems and look beyond the obvious.



Learns from personal successes and failures and those of others and applies learning to new situations; learns quickly when facing new problems; versatile and experiments to try to find solutions; open to change; enjoys the challenge of an unfamiliar task.


Listening and Interpersonal Skills

Practices attentive and active listening and has the patience to hear people out; can accurately restate the views of others even when he/she personally disagrees; relates well to all kinds of people, up, down, and across the internal organization and externally; builds rapport quickly; develops constructive and effective relationships; uses diplomacy and tact; can diffuse high-tension situations comfortably.


Minimum Education and Experience Requirements:


Education: Must be a graduate of BS Marketing, Business Administration, or IT


  • At least 1 year of experience in Category Management or Merchandise experience in retail or consumer goods company
  • At least 1 year of experience in data analytics
  • Knowledgeable in category management process (8-step) and category reviews
  • Knowledge in JDA or Spaceman software is a plus
  • Experience with IRI /Nielsen or other syndicated data solutions
  • Prior experience in positions requiring strong analytical acumen preferred
  • Prior experience working in multiple functions (Sales, Marketing, Finance, Operations, Strategy, etc.) highly desirable
  • Prior experience working with external customers (retailers) desirable
  • Amenable to a shifting schedule of morning or mid shift





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