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Category Associate Analyst

Posted Date:  Sep 9, 2022
Requisition Number:  114710

Location: Makati, Metro Manila, Philippines




Supports the Category Management engagement team by executing specific planogram direction for various store types within a designated market according to specifications provided by Category Management team/retailers in an accurate and timely manner.

Supports the same engagement team on reporting and analytics requirements of stakeholders.

Major Duties/Responsibilities:

Category Management

  • Build Precision Planograms for key retailers (i.e Walmart, Walgreens, and Target) using JDA software
  • Apply shopper insights into the planogram logic
  • Work with customer and IRI/Nielsen point of sale data (consumption)
  • Where applicable use customer loyalty data (Market Basket)
  • Assist Category Strategy Insights consultants in JDA inquiries using the standardized FAQs dashboard (helpdesk support)

The role will influence and support the customers through pervasive use of insights and capabilities.


Insights and Analytics Reporting

  • Work with syndicated (e.g. IRI, Nielsen) and POS data.
  • Identify and recommend potential growth opportunities for the category and Hershey
  • Utilize the hypothesis driven workflow to solve business problems
  • Provide insights and analysis to support the customers/Hershey’s analytical plan
  • Leverage statistical analysis to understand key drivers of product success or failure.
  • Ensure Data Accuracy.  Data quality is essential to the role, with 100% QA expectation rate.
  • Ensure Timely Delivery.  Tight timelines are a part of this job, with priorities being placed on each report in a cycle..


Account Management

  • Build and maintain collaborative relationships with CatMan teams.
  • Work collaboratively with CatMan teams to modify requests/reports that are timely, actionable & accurate.
  • Responsible for timely updates, reporting to customers, identifying issues, analyzing issue root causes and leading the resolution of those issues.


Key Performance Indicator/ Metrics/ Service Level Agreement

  • Shall ensure that set KPIs/ Metrics/ SLAs are met and reported on a timely manner


Countries Supported: USA

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 

  • Technical Ability: Knowledge in JDA software is a plus
  • Proficient in Excel and Access.  Ability to quickly learn and assess viability of other analytic tools.
  • Prioritization:  must be able to manage multiple and sometimes conflicting or ambiguous priorities, extended work schedules, and short time constraints.
  • Excellent oral and written communication skills




Understands and promotes a shared vision; promotes understanding and a positive attitude toward the changing environment; ensures that others have the tools and resources to excel; seeks and creates opportunities to build and expand the business; stays on task and is not discouraged when dealing with changing priorities; attacks multiple issues and tasks at one time.


Team Approach

Initiates and fosters open dialogue across the organization; integrates individual, group, and organizational goals; collaborates with others to increase opportunities for success; focuses the team on ensuring, enhancing, and exceeding customer expectations; forms alliances and coalitions across functional areas; recognizes the interdependence of team members throughout the organization.


Customer Focused and Results Oriented

Understands issues from the customers’ perspective; considers the impact of decisions, processes, services on the customer; demonstrates passion for providing excellent customer service; treats customers with respect and care and uses a variety of approaches to identify customer needs; conveys a sense of urgency to get things done; ensures that there are necessary resources available for resolution of escalated customer issues; monitors the quality resolution of customer issues.


Problem Solving

Detailed oriented; uses rigorous logic and methods to solve difficult problems with effective solutions; effectively researches and probes all sources for answers; can see/recognize hidden problems and look beyond the obvious.





Learns from personal successes and failures and those of others and applies learning to new situations; learns quickly when facing new problems; versatile and experiments to try to find solutions; open to change; enjoys the challenge of an unfamiliar task.


Listening and Interpersonal Skills

Practices attentive and active listening and has the patience to hear people out; can accurately restate the views of others even when he/she personally disagrees; relates well to all kinds of people, up, down, and across the internal organization and externally; builds rapport quickly; develops constructive and effective relationships; uses diplomacy and tact; can diffuse high-tension situations comfortably.


Minimum Education and Experience Requirements:


Education: Must be a graduate of BS Marketing or Business Administration


  • At least 1 years Category Management or Merchandise experience in retail or consumer goods company
  • At least 1 year of experience in data analytics
  • Knowledgeable in category management process (8-step) and category reviews
  • Knowledge in JDA or Spaceman software is a plus
  • Experience with IRI /Nielsen or other syndicated data solutions
  • Prior experience in positions requiring strong analytical acumen preferred
  • Prior experience working in multiple functions (Sales, Marketing, Finance, Operations, Strategy, etc.) highly desirable
  • Prior experience working with external customers (retailers) desirable
  • Amenable to a shifting schedule of mid or night shift (3pm – 12 mn) or night shift (8pm – 12mn)

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