Category Insights Specialist - North America

Work Setup: Hybrid

Location: Makati, Metro Manila, Philippines

Summary:

The Category Insights Specialist will support category management strategies through insights driven business analytics reports, using home panel, syndicated and POS data. The Category Insights Specialist will also deliver operational efficiencies through execution of grow and expand strategies, in collaboration with the US Sales and Marketing Team.

Major Duties/Responsibilities:

Business Operational/ Category Management Support

• Work with customer and IRI point of sale data (consumption)
• Where applicable use customer loyalty data (Market Basket)
• Automate and streamline reports per business demands
• Isolate potential growth opportunities for the category and Hershey
• Utilize the hypothesis driven workflow to solve business problems
• Provide insights and analysis to support the customers/ Hershey’s analytical plan
• Leverage statistical analysis to understand key drivers of product success or failure
• The role will influence and support the customers through pervasive use of insights and capabilities
• In addition, this function will work closely with IS, Sales and Marketing COE’s to identify and build/acquire advanced analytical tools
• Deliver all KPIs/Metrics/SLAs are met and reported on a timely manner

Account Management/ Customer Experience Excellence

• Build and maintain effective relationships with the key HSY Sales and Marketing leadership team, with the aim to grow and expand the GBS Manila Sales Services Business Intelligence operations
• Act as level 1 escalation contact, responsible for timely issue resolution – identifying issues, analyzing root causes, leading issue resolution and monitoring

Continuous Improvement and Learning

• Automate and streamline reports per business demands
• Shall ensure that set KPIs/ Metrics/ SLAs are met and reported on a timely manner

Competencies:

Leadership. Understands and promotes a shared vision; promotes understanding and a positive attitude toward the changing environment; ensures that others have the tools and resources to excel; seeks and creates opportunities to build and expand the business; stays on task and is not discouraged when dealing with changing priorities; attacks multiple issues and tasks at one time.

Team Approach. Initiates and fosters open dialogue across the organization; integrates individual, group, and organizational goals; collaborates with others to increase opportunities for success; focuses the team on ensuring, enhancing, and exceeding customer expectations; forms alliances and coalitions across functional areas; recognizes the interdependence of team members throughout the organization.

Customer Focused and Results Oriented. Understands issues from the customers’ perspective; considers the impact of decisions, processes, services on the customer; demonstrates passion for providing excellent customer service; treats customers with respect and care and uses a variety of approaches to identify customer needs; conveys a sense of urgency to get things done; ensures that there are necessary resources available for resolution of escalated customer issues; monitors the quality resolution of customer issues.

Problem Solving. Detailed oriented; uses rigorous logic and methods to solve difficult problems with effective solutions; effectively researches and probes all sources for answers; can see/recognize hidden problems and look beyond the obvious.

Learning. Learns from personal successes and failures and those of others and applies learning to new situations; learns quickly when facing new problems; versatile and experiments to try to find solutions; open to change; enjoys the challenge of an unfamiliar task.

Listening and Interpersonal Skills. Practices attentive and active listening and has the patience to hear people out; can accurately restate the views of others even when he/she personally disagrees; relates well to all kinds of people, up, down, and across the internal organization and externally; builds rapport quickly; develops constructive and effective relationships; uses diplomacy and tact; can diffuse high-tension situations comfortably.

Self-Starter. Able to work with little to no direct supervision. Actively seeks out and embraces workflows, rather than waits for detailed instructions. Proactively fills “down time” with training and other beneficial materials.

Minimum Education and Experience Requirements:

Education: Bachelor’s Degree required, Math, Statistics, Computer Science, Finance (or similar); or Business Admin

Experience:

• At least 2 years of CPG/merchandise experience (FMCG/CPG categories)
• At least 2 to 3 years of insights and analytics experience
• Has client management experience
• Handled Syndicated Data focusing on sales and marketing data
• Familiarity and use of tools such as Nielsen Answers, Alteryx, PowerBI and Tableau
• Experienced/background in writing reports relating to sales performance, sales distribution, brand performance, shopper and consumer trends
• Knowledge and experience in market research is a plus
• Knowledge in VBA (Visual Basic), SQL, programming, and/or Nitro (Excel) is a plus
• Prior experience in positions requiring strong analytical acumen preferred
• Prior experience working with external customers (retailers) desirable
• Amenable to a mid-shift schedule (3:00 pm to 12:00 mn)

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