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Consultant Target Front End

Posted Date:  May 24, 2023
Requisition Number:  118658

Job Location: Minneapolis, MN



Why Hershey?


Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.


From the beginning, Milton Hershey believed that if you do good, you’ll do well. By doing what we do best—from our delicious snacks to spreading goodness in our communities—we bring people together.


The spirit of creating human connections that motivated our founder over 125 years ago remains the driving force that inspires our 18,000 employees today.


And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us—from consumers and shareholders, to our partners and employees—remains vital to the future of our children, our communities, and our business.



Why the Target Category Management Team?


On the Target Category Management Team our vision is clear. To be the premier insights partner delivering holistic and guest centric growth strategies to our partners at Target and Hershey. Our vision is grounded in three pillars. Utilizing our suite of world class data and insights. Creating winning strategies to drive the connected commerce environment. And holding each other accountable to be leaders within the organization. Our team is recognized as best in class and has a proven track record of success, but we are not afraid to think differently and embrace new ideas.


We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone.  We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.


If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking with an industry leading customer – this is the team for you!




What You’ll Do

  • Be the Target Transaction Zones expert in leveraging Hershey Gold Standards, and Shopper insights to optimizing Front End, Queue, Self-Checkout, Customer Service space.
  • Collaboratively work with broader Target team to uncover insights and build action plans to drive profitable market share growth.  Effectively penetrate internal and external stakeholders horizontally and vertically to align on category initiatives.
  • Collaborate with internal resources to drive project work/test and learns with Target’s space planning team to pave the way for Targets Front End of the Future.
  • Have the flexibility to be a total team player and jump in during times where you can assist the greater team on strategic deliverables with the customer.
  • Display powerful storytelling ability to bring initiatives to life through traditional category management tools including, but not limited to: JDA, IRI syndicated data platform, Numerator, external resources, to ensure the execution and support of strategic business plan.
  • Work with Hershey’s holistic advisor to apply a holistic category approach to accelerate our digital sales penetration, improving our digital shelf placement with Targets Site Merch Team.


What You’ll Need to Succeed

  • Category Management and/or CPG Sales experience (2-4 years)
  • Knowledge of Category Management processes and CPG Industry trends
  • Technical skills/application to include, space planning software, syndicated and panel data sources, data analysis and visualization tools, Microsoft Office, with Target specific applications DOMO, VIQ, IRI TCN experience preferred.
  • Prior planogram experience, with candy or snack business experience preferred
  • Understanding of database management tools like Tableau, Alteryx, Databricks preferred
  • Strong drive for results and excellent communication skills
  • Intellectual Curiosity
  • Team-First mindset
  • Impactful data-driven story telling experience
  • Strong problem-solving capabilities
  • Analytic Skills
  • Project Management, collaboration, and organizational skills
  • Bachelor’s Degree required

Nearest Major Market: Minneapolis

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