Associate Manager, eCommerce Merchandising
Associate Manager, eCommerce Merchandising
Job Location: Mississauga, Ontario
Summary:
The Associate Manager, eCommerce Merchandising is directly responsible for supporting the success of our high-priority, high-growth Omnichannel business. The role has a significant impact on our revenue, profit, market share and household penetration goals within this focus channel.
Major Duties/Responsibilities:
Omnichannel Retail Media execution
- Lead the planning and execution of retail media at WalMart, LCL, Sobey’s, Instacart, Costco, DoorDash, UberEats, etc
- Owns the planning and execution of each Omni account’s merchandising / marketing / promotional / content plans – plans are crafted in collaboration with Brand Marketing, Shopper Marketing and Sales teams, as well as liaising with US and International counterparts
Content development and management
- Develop and syndicate the content necessary to win in the Digital space (Creative, Ratings and Reviews, Product Information)
- Co-owns relationship with content development / creative agencies to create relevant, ‘Thumb stopping’ content
- Coordinates with cross-functional teams to ensure catalog accuracy, new product set up, and such
Digital shelf intelligence
- Use available data & insights to provide sound merchandising / marketing / promotional / product optimization recommendations
- Establish business reporting / KPI’s to ensure progress against objectives and communicates campaign results back to the organization
- Conduct competitive monitoring on customer platforms to ensure Hershey has strongest online merchandising SOV presence. Capture and share back learnings to Customer and cross-functional teams
Budget tracking and maintenance
- Owns the revenue/spend plans for all accounts
- Manages Digital-specific budget and forecasting processes
Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
- Knowledge of eCommerce merchandising and digital marketing required
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives
- Previous account/customer management experience
- Perform as a highly-motivated team player with ability to effectively drive cross-functional communication and cooperation, with the ability to exhibit high degree of ownership and accountability
- Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations
- Excellent organizational skills. Must be able to multitask, prioritize, work under pressure & meet deadlines
- Positive attitude and high level of energy
Minimum Education and Experience Requirements:
Education:
Bachelor’s Degree required. MBA preferred, but not required.
Experience:
- 2+ years of experience managing a digital/eCommerce business
- Previous account/customer management experience
- CPG background preferred