Associate Marketing Manager - Candy, Mints and Protein
Location: Mississauga, ON
About the Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How Will You Fit in the Big Picture?
Supports the Marketing Manager in the comprehensive management of the Candy, Mints and Protein brand portfolio to achieve growth targets. The role contributes to brand-building initiatives, monthly business reviews, strategic marketing plans, sales and profitability monitoring, budget management, innovation commercialization, and the day-to-day coordination of team priorities and ad hoc requests.
What Will You Do?
• Lead cross-functional commercialization projects, owning the critical path, Gate process, team accountability, and solution-focused risk management.
• Support development of the three-to-five-year Candy, Mints and Protein strategy and translate consumer, shopper, and category insights into business actions.
• Partner with Sales Strategy, Shopper Marketing, and Field Sales to prepare go-to-market materials and execute retail programs.
• Manage the DME budget, including annual planning, in-year tracking, and expenditure stewardship.
• Support creative and communications development by briefing agencies, coordinating approvals, and partnering with OMNI and internal teams on integrated plans and assets.
• Works across Marketing, Insights, Sales Strategy, Shopper Marketing, Field Sales, OMNI, Finance, Supply Chain, R&D, and external agency partners.
• Contributes to brand sales, income, profitability, innovation, and communication objectives for Candy, Mints and Protein in Canada.
• Coordinates multiple priorities, timelines, budgets, approvals, and ad hoc business requests in a fast-changing environment.
Minimum Education & Requirements
• Post-secondary education; a business degree or equivalent experience, preferably with a marketing or related major.
• Minimum of one year of progressive brand-management experience, preferably in consumer packaged goods or a similarly disciplined industry.
• Marketing or brand-management experience strongly preferred, including exposure to timelines, budgets, and cross-functional commercialization.Strong verbal and written communication across diverse audiences.
• Business knowledge and a holistic general-management mindset.
• Cross-functional leadership, collaboration, and project management skills.
• Strategic thinking, planning, analytical ability, and creative problem-solving.
• Working knowledge of P&Ls, cost accounting, sales and income accountability, and budget management.
• Adaptability, learning agility, and proficiency in Word, Excel, and PowerPoint.
• Proficiency with Nielsen data is considered an asset.
