Manager, eCommerce Media and Technology

Job Title: Manager, eCommerce Media and Technology

Location: Mississagua, ON 

Hershey Canada Company Information 

You Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position as Forbes Canada’s Top Employer. We’ve been recognized as a Greater Toronto Top Employer’s for the 5th consecutive year. We’ve also been named as a Great Place to Work for 2024 - 2025!

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today. 

How will you fit into the big picture?

The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers. 

Working cross functionally to develop winning strategies across Amazon and a growing list of Omnichannel partners, inclusive of content, tech stack, portfolio management, measurement and real-time optimization, will all be a key focus for the role.

Developing and nurturing relationships with Customers, internal Sales, Catman+ and Marketing peers, as well as US and International stakeholders is critical for success.

This role will have direct responsibility of the Associate Manager, eCommerce Merchandising and an In-House Creative (Designer)

Major Duties/Responsibilities: 

Retail Media:

• Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth
• Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments to maximize total Digicom Net Sales, Profit and ROAS
• Lead execution of all Amazon campaigns, including KPI setting and tracking, media planning and agency SOW
• Manage Amazon budget plan and ongoing adjustments

Enablers: 

• Manage the product content development strategy to ensure best in class experience on retailer websites
• Tech Stack – Build and optimize retail media tech stack, managing SOW and maximizing use and value of the platforms
• Capabilities – Build institutional knowledge and competency across internal Marketing and Sales teams

Measurement & Insights: 

• Use available data & insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS, Salsify, Amazon Marketing Cloud, Edge) to provide sound merchandising / marketing / promotional / product optimization recommendations
• Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization

Relationships:

• Suppliers: Ongoing collaboration with Media Suppliers (who are also key Vendor partners) to build plans that support the growth agendas of both sides
• Sales: Drive alignment with channel leads in implementing annual programs
• Marketing: Joint efforts with Brand and Shopper teams in implementing path-to-purchase programs
• US and International: Best practice sharing to drive increased efficiency and effectiveness across common customers and strategies
• Media Agency: Lead holistic management of media agency, setting and measuring key performance metrics

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 

• 5+ years of experience managing a Digital/eCommerce business – CPG background preferred
• Experience leading Amazon campaigns is a must
• Experience leading campaigns with other Retail Media partners, including WalMart Connect and Loblaw Advance
• Knowledge of Digital merchandising and content management
• Experience with digital shelf tools such as Profitero, Edge, Salsify and Price Spider
• People management experience is a strong asset
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.
• Strong ability to work effectively in a matrix environment
• Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations.
• Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.
• Excellent management skills, with the ability to delegate and manage multiple priorities while generating positive relationships.
• Aptitude for problem solving/quick learning
• Positive attitude and high level of energy

Minimum Education and Experience Requirements:

Education: BA/BS in business, marketing, or comparable field degree; MBA or equivalent preferred but not required.

Experience: 5+ years of experience managing a digital/eCommerce business – CPG background preferred

Benefits and Perks of Working at Hershey Canada: 

• Flexible Work Environment! We pride ourselves in offering flexibility in your work schedule
• Flexible dress policy – this includes jeans!
• Corporate social responsibility programs - because we should leave the world a little better than we found it.
• Health and Wellness Reimbursement program as well as other great employee benefits
• Fantastic rewards and recognition programs
• Working for a company recognized as one of the best in Canada and the GTA!
• Of course… exposure to some of the finest chocolate and non-chocolate confectionery products

Together, we’ll make more Moments of Goodness.

Get to know us more on our LinkedIn: Hershey Canada Inc.

We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Hershey Canada, Inc. will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform the Talent Acquisition team of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

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