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Marketing Manager - Reese's & Oh Henry!

Posted Date:  Mar 10, 2023
Requisition Number:  117236

Job Location: Mississauga, Ontario



Company Information

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada.  The Hershey Company is one of Canada’s leading chocolate and confectionary companies with a strong portfolio of brands that delight consumers every day.  Major Canadian brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.


At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today. 

Our mission is to create a world class environment that attracts, develops/grows and retains world class people.  We will build organizational capabilities and passion that compete in the present and build for the future to enable and encourage balanced and healthy lives.


Hershey Canada is proud of our top 100 position on Forbes Canada’s Best Employers 2021 List and Forbes 2022 World’s Top Female Friendly Companies.  We have also been recognized as Greater Toronto Top Employer’s for 2023, Canada’s Top 100 Employers for 2023, and Canada’s Most Admired Cultures 2021-2022.


Position Summary  
This role is a Marketer’s dream. As the Brand Manager of Reese’s & Oh Henry!, you will play an important leadership role throughout the corporation as the brand owner responsible for driving accelerated growth and brand health for one of Hershey Canada’s leading portfolios. The organization will look to you to deliver on your business objectives and will rely on your leadership skills & creativity to steward a team of internal and external cross-functional teams to execute your brand strategy flawlessly.


What will you do?

  • Developing and implementing annual business reviews and marketing plans based on solid analysis and strong consumer insights. 
  • Working closely with your creative & media agency partners, lead the development and execution of brand building initiatives including Canadian-made promotions and advertising for both brands. 
  • Work with research team members to direct consumer research and ensure that key insights and learnings are captured, and actions taken.
  • Collaborate with Innovation partners to develop and execute meaningful new products/line extensions that will drive brand development and growth.
  • Manage ongoing business, including analysis of business results, SKU management, financial forecasting and reporting, etc.
  • Work closely with key cross functional partners, specifically in the customer marketing and sales areas to ensure brand strategies drive closely linked sales/omni strategies and communications
  • Lead a team of 2 direct reports



  • Business degree or equivalent experience with a marketing or related major preferred
  • A minimum of 5 years of progressive brand management experience, preferably in the Packaged Goods industry or similarly disciplined industry
  • Proven track record of experience building brands & creating effective advertising
  • Strong leadership qualities, cross-functional teamwork and strategic thought leadership are required in addition to solid analytic skills.
  • Strong presentation skills, interpersonal and oral/written communication skills
  • Solid understanding of financial statements and accounting principles


Benefits and Perks of Working at Hershey Canada:

  • Of course… exposure to some of the finest chocolate and non-chocolate confectionery products
  • Health and Wellness Reimbursement program as well as other great employee benefits
  • Corporate social responsibility programs - because we should leave the world a little better than we found it
  • Fantastic rewards and recognition programs
  • Strong work-life balance values (hybrid work)
  • Working in a LEED certified and open concept environment
  • Flexible dress policy – this includes jeans
  • Working for a company recognized as one of the best in Canada and the GTA!

Get to know us more on our LinkedIn: Hershey Canada Inc.





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