Senior Director Marketing

Location: Mississauga, ON

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada.  The Hershey Company is one of Canada’s leading chocolate and confectionary companies with a strong portfolio of brands that delight consumers every day.  Major Canadian brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

At The Hershey Company, we're committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

Our mission is to create a world class environment that attracts, develops/grows and retains world class people.  We will build organizational capabilities and passion that compete in the present and build for the future to enable and encourage balanced and healthy lives.

Hershey Canada is proud of our position as Forbes Canada’s Top Employer for 3 consecutive years, Greater Toronto’s Top Employer 5 consecutive years, and we have also been named as Great Places to work 2025-2026.

How will you fit in the big picture?

The Senior Director Marketing Canada is accountable for defining and executing the Canadian marketing strategy to drive deep consumer connection, brand equity, category leadership, and profitable growth. This role leads insight driven innovation and integrated marketing execution to compete effectively, challenge the status quo, and win in a complex & dynamic marketplace. This position balances global frameworks with local Canadian consumer and customer needs, partners closely with Sales, Finance, and Supply Chain, and builds a high performing marketing organization capable of delivering sustained impact and P/L delivery.

What will you do?

• Marketing Strategy & Brand Leadership: Define and execute Canadian brand and category strategies that build equity, drive differentiation, and deliver sustained growth.
• Consumer & Insight Led Innovation: Leverage consumer, shopper, and category insights to drive innovation, seasonal programs, and market relevant launches with strong ROI.
• Integrated Marketing Execution: Lead end to end integrated campaigns across media, digital, POS, and shopper marketing, balancing global frameworks with local execution.
• Commercial & Cross Functional Partnership: Collaborate with Sales, Finance, and Supply Chain to align marketing priorities with customer needs and commercial objectives.
• People & Organizational Leadership: Build, coach, and develop a high performing marketing team, fostering accountability, agility, and cross functional collaboration.
• Business & Investment Scale: Lead marketing strategy for one of the company’s largest and most complex international markets, with significant marketing investment and ROI accountability.
• Brand & Portfolio Complexity: Oversee a broad, multi brand and category portfolio, balancing global brand frameworks with localized Canadian execution.
• Organizational Leadership: Lead a multi-disciplinary marketing organization, building strong succession pipelines and enterprise ready capabilities.
• Enterprise Influence: Serve as a key strategic partner to Sales, Finance, Supply Chain, and Canada LT, shaping integrated commercial strategies.
• Strategic Growth & Transformation: Own the innovation, seasonal, and growth agenda while driving marketing agility and effectiveness in a mature, competitive market.

Qualifications:

• Demonstrated analytical capability with the ability to develop scenarios, anticipate future trends, and make timely, well-informed recommendations.
• Effective communicator and listener with the ability to influence decision making and align stakeholders.
• Proven ability to manage multiple priorities simultaneously, meet deadlines, and lead teams to deliver results.
• Sound business acumen and a winning mindset, supported by a strong understanding of customers and the commercial landscape.
• Clear and compelling communicator (written and verbal) who motivates action and drives outcomes through confident, directive leadership.
• Results oriented, innovative problem solver who inspires commitment and collaboration from others.

Education: Bachelor’s degree in Business, Marketing, or a related field. MBA or advanced degree is preferred.

Experience: 15+ years’ experience in marketing, preferably CPG with some international experience

Benefits & Perks of working with us:

• Exposure to some of the world’s most iconic chocolate and non-chocolate confectionery brands
• Comprehensive health and wellness benefits, including a Health & Wellness Reimbursement program
• A flexible, trust-based work environment that supports balance, wellbeing, and performance
• Strong commitment to career development through learning opportunities, internal mobility, and leadership growth experiences
• A culture that values recognition, celebrates wins, and encourages collaboration and belonging
• Purpose driven corporate social responsibility and community involvement—because we believe in leaving the world a little better than we found it
• Working in a LEED certified, open concept office designed to support connection and collaboration
• The opportunity to work for a company consistently recognized as one of the best employers in the GTA and Canada, known for its people first culture and strong values

Together, we’ll make more Moments of Goodness.

Get to know more on our LinkedIn page: Hershey Canada Inc.

We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Hershey Canada, Inc. will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform the Talent Acquisition team of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure you