Key Accounts Mgr ECommerce

Location: Mumbai, Maharashtra, India

Position Title: Key Account Manager- Ecommerce

Summary:  
The position will be based out of HO, Mumbai where the person would be responsible for Key Accounts in E-Commerce Channel. Maintaining relationships with key accounts and On-Boarding new Accounts to achieve profitable results. Benchmarking competitors and suggesting business strategies for the growth of existing / new businesses line with the objective of achieving exponential growth and profitability.

Major Duties/Responsibilities:  

Overall Sales:
•    To achieve Monthly, quarterly and Annual Business Targets for his/her Key Accounts
•    Building long term sustainable relationships with strategic account partners and negotiating favorable      terms of trade with them.
•    Formulating effective sales policies and procedures specific to the ecommerce customers
•    Prepare Joint business plans (JBP) of each chain and implement the same for business growth
•    Map competition in market and their strategy on activities and products; develop and implement actions     accordingly down the line

Promotions and activations:
•    Design and manage a calendar of activations and activities with the Accounts to drive sales.
•    Ensure and adhere to promotional compliance 
•    Work with brand teams to align product offers and promotions from time to time in line with brand     guidelines.
•    Plan, develop and manage exclusive range and styles specific to the Account
•    Work closely with the portals on new product launch plans

Data Analytics & Visibility:
•    Monitoring the weekly, daily, and seasonal, and/or one-time reports
•    Maintain & Analysing sales and expense reports to improve margin, revenue, and processes 
•    Prepare annual marketing calendar for respective account 
•    Monitoring and Governing digital shelf on account & analytics compliance to maintain business hygiene 
•    Govern and maintain visibility compliance
•    Ensure Search and Cataloguing hygiene

Cataloguing and Portfolio:
•    Ensuring a perfect online Launch & Focus SKUs to grow market share
•    Ensure timely new launches through various e Commerce channels
•    Conceptualise content for the new launches
•    Ensure achievement of new launch and focus SKU targets for specific set of accounts

Supply Chain:
•    Demand Planning Coordination with Customers & SCM Team
•    Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions
•    Monitor and maintain in-stock compliance for the key account
•    Overseeing product catalogue, on-orders, initial shipping and receiving product tracking, and following-up on all problems on a timely basis
•    Achievement of the fill rate target to ensure optimum availability to customer

 Working with SCM SPOCs to get the best fill rate  

Education:    Graduate, MBA preferred
Experience:    6 – 8 years of Experience. 4-5 years E-Com FMCG experience is must