Apply now »

Mgr Key Accounts Ecomm

Posted Date:  May 25, 2023
Requisition Number:  117956


Position Title:

Key Account MGR – Ecommerce


Reports to Title:

DGM – Ecommerce Development


Dept / Function:





The position will be based out of HO, Mumbai where the person would be responsible

This position is responsible for Key Accounts in E-Commerce Channel. Maintaining relationships with key accounts and On-Boarding new Accounts to achieve profitable results. Benchmarking competitors and suggesting business strategies for the growth of existing / new businesses line with the objective of achieving exponential growth and profitability.


Major Duties/Responsibilities: 


Summary of major duties:


Overall Sales:

  • To achieve Monthly, quarterly and Annual Business Targets for his/her Key Accounts
  • Building long term sustainable relationships with strategic account partners and negotiating favorable terms of trade with them.
  • Formulating effective sales policies and procedures specific to the ecommerce customers
  • Prepare Joint business plans (JBP) of each chain and implement the same for business growth
  • Map competition in market and their strategy on activities and products; develop and implement actions accordingly down the line



Promotions and activations

  • Design and manage a calendar of activations and activities with the Accounts to drive sales.
  • Ensure and adhere to promotional compliance
  • Work with brand teams to align product offers and promotions from time to time in line with brand guidelines.
  • Plan, develop and manage exclusive range and styles specific to the Account
  • Work closely with the portals on new product launch plans



 Data Analytics & Visibility

  • Monitoring the weekly, daily, and seasonal, and/or one-time reports
  • Maintain & Analysing sales and expense reports to improve margin, revenue, and processes
  • Prepare annual marketing calendar for respective account
  • Monitoring and Governing digital shelf on account & analytics compliance to maintain business hygiene
  • Govern and maintain visibility compliance
  • Ensure Search and Cataloguing hygiene


Cataloguing and Portfolio


  • Ensuring a perfect online Launch & Focus SKUs to grow market share
  • Ensure timely new launches through various e Commerce channels
  • Conceptualise content for the new launches
  • Ensure achievement of new launch and focus SKU targets for specific set of accounts


Supply Chain:

  • Demand Planning Coordination with Customers & SCM Team
  • Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions
  • Monitor and maintain in-stock compliance for the key account
  • Overseeing product catalogue, on-orders, initial shipping and receiving product tracking, and following-up on all problems on a timely basis
  • Achievement of the fill rate target to ensure optimum availability to customers

        Working with SCM SPOCs to get the best fill rate


























Claims and financials

  • Maintain the financial health of platforms for Hershey; also provisioning and execution of financial claims.




($, Units, Employees)

Personnel supervised


Budget managed



Minimum Education and Experience Requirements: 



Graduate, MBA preferred


6 – 8 years of Experience. 4-5 years E-Com FMCG experience is must



Apply now »