Mgr Key Accounts Ecomm

Position Title:

Key Account MGR – Ecommerce

Reports to Title:

DGM – Ecommerce Development

Dept / Function:

Sales

The position will be based out of HO, Mumbai where the person would be responsible

This position is responsible for Key Accounts in E-Commerce Channel. Maintaining relationships with key accounts and On-Boarding new Accounts to achieve profitable results. Benchmarking competitors and suggesting business strategies for the growth of existing / new businesses line with the objective of achieving exponential growth and profitability.

Summary of major duties:

Overall Sales:

• To achieve Monthly, quarterly and Annual Business Targets for his/her Key Accounts
• Building long term sustainable relationships with strategic account partners and negotiating favorable terms of trade with them.
• Formulating effective sales policies and procedures specific to the ecommerce customers
• Prepare Joint business plans (JBP) of each chain and implement the same for business growth
• Map competition in market and their strategy on activities and products; develop and implement actions accordingly down the line

Promotions and activations

• Design and manage a calendar of activations and activities with the Accounts to drive sales.
• Ensure and adhere to promotional compliance
• Work with brand teams to align product offers and promotions from time to time in line with brand guidelines.
• Plan, develop and manage exclusive range and styles specific to the Account
• Work closely with the portals on new product launch plans

 Data Analytics & Visibility

• Monitoring the weekly, daily, and seasonal, and/or one-time reports
• Maintain & Analysing sales and expense reports to improve margin, revenue, and processes
• Prepare annual marketing calendar for respective account
• Monitoring and Governing digital shelf on account & analytics compliance to maintain business hygiene
• Govern and maintain visibility compliance
• Ensure Search and Cataloguing hygiene

Cataloguing and Portfolio

• Ensuring a perfect online Launch & Focus SKUs to grow market share
• Ensure timely new launches through various e Commerce channels
• Conceptualise content for the new launches
• Ensure achievement of new launch and focus SKU targets for specific set of accounts

Supply Chain:

• Demand Planning Coordination with Customers & SCM Team
• Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions
• Monitor and maintain in-stock compliance for the key account
• Overseeing product catalogue, on-orders, initial shipping and receiving product tracking, and following-up on all problems on a timely basis

• Achievement of the fill rate target to ensure optimum availability to customers

        Working with SCM SPOCs to get the best fill rate

Claims and financials

• Maintain the financial health of platforms for Hershey; also provisioning and execution of financial claims.

Dimension

($, Units, Employees)

Personnel supervised

1

Budget managed

-

Education:

Graduate, MBA preferred

Experience:

6 – 8 years of Experience. 4-5 years E-Com FMCG experience is must