Apply now »

Sr Officer Sales Mumbai

Posted Date:  Jun 8, 2024
Requisition Number:  120990

Location: Mumbai South Central, Maharashtra , India



Major duties & key responsibilities:



  1. Market Execution
  • Understands and can drive secondary sales
  • Handle beat efficiently.                                                                                                             
  • Able to coach TSIs
  • Design & handle beats to achieve better throughput per beat / per TSI.
  • Ensure effective merchandising
  • Drive range selling



  1. Business development
  • Understands DPL (Dealers per lakh)                                                                                           
  • Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory 
  • Able to map & restructure town/territory accordingly to business requirements.
  • Taps local events & opportunities for incremental business.                                                         
  • Engage with KEY retailers



  1. Channel Partner Management
  • Ensures proper communication of norms & monthly sales objectives to the channel partner                                                                                                                           
  • Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.
  • Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss                                                                                                                                             
  • Identifies new channel partners
  • Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.                                         
  • Influence & engage channel partner to align him to business objectives.                                      
  • Manage contingencies like TSI attrition, transport availability etc.



  1. Selling & Negotiation
  • Interact with channel partners & retailers to inform about available SKUs, schemes & price points
  • Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)
  • Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.



  1. Planning and Execution
  • Identify growth drivers for business.                                                                                                                             
  • Understands the given target, can break it down in weekly/daily numbers beatwise.
  • Knowledge of brands, sales & distribution, local activities & schemes.                                                                 
  • Plan for achievement according to schemes planned, sales initiatives etc.
  • Able to break targets TSI wise.                                                                                                                                  
  • Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.                                                                                                                         



  1. Communication skills
  • Comprehends the information and can respond back effectively.
  • Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back
  • Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.



  1. Achievement Orientation
  • Consistency in target achievement. High on energy level & enthusiasm towards profession & company
  • Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.
  • Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets



Technical/Soft skills


  • Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
  • Understands & uses DMS data for better market implementation to find sources of growth for business
  • Uses Excel to analyze secondary & primary data
  • They should be comfortable with English and local language.
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication.
  • Efficient in writing mails. Should be comfortable working in Excel.
  • Pleasant personality and willing to meet people
  • Should be a go getter and have problem solving attitude
  • Exposure to HHT (online order booking in mobile software).





4-10 years of sales experience in General trade, in Mumbai South Central - Santacruz, Bandra, Byculla, Sion, Wadala

Candidates must have front line sales experience for at least 4yrs.

  • Experience in Chocolates or food industry only.





  • Full time Graduate from any college/university


Apply now »