Director Media Strategy
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
Location: New York, NY
Hybrid in office three days per week.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit in the big picture?
The Director, Media Strategy is a senior strategic leader responsible for owning and advancing Hershey’s paid media strategy across the portfolio. This role serves as the connective tissue between brand ambition, consumer insight, creative ideas, investment strategy, media execution, and performance measurement—ensuring every dollar works harder to build brands, drive growth, and strengthen Hershey’s connection with consumers.
This leader operates as the day-to-day strategic owner of paid media across the ecosystem, guiding full-funnel investment decisions across video, CTV, social, programmatic, retail media integration, search, audio, emerging channels, and tentpole activations. The role requires someone who can move fluidly between strategy and execution: setting the vision, pushing quality, influencing senior stakeholders, managing agency and partner relationships, and translating performance data into clear optimization decisions.
They should bring strong paid media expertise, a modern understanding of how consumers move across channels, and the confidence to challenge plans, simplify complexity, and make decisive recommendations that improve both brand and business outcomes.
What will you do?
- Lead portfolio-wide paid media strategy, planning principles, and investment frameworks across Hershey brands.
- Develop insight-led, consumer-first media strategies that connect business objectives to channel roles, audience strategies, and activation plans.
- Guide media investment decisions and optimization priorities across brands, campaigns, and tentpole moments.
- Partner cross-functionally to ensure media is integrated into campaign development from strategy through execution and measurement.
- Provide strategic leadership to agency, platform, and data partners, driving accountability, innovation, and measurable business outcomes.
- Advance media capabilities across CTV, retail media, audience-based buying, AI-enabled optimization, clean rooms, and emerging platforms.
- Establish global media governance, measurement standards, buying principles, and performance frameworks across markets.
- Translate marketing mix modeling (MMM), attribution, platform performance, and campaign results into actionable recommendations.
- Lead, coach, and develop media talent while fostering a culture of accountability, collaboration, and strategic excellence.
Experience
Minimum Education & Experience
- 10+ years of relevant professional experience required for Director-level roles.
- Significant experience in media strategy, integrated marketing, communications planning, or related disciplines; CPG, consumer brand, and/or agency experience preferred.
- Deep expertise across paid media channels including video, CTV, social, programmatic, search, audio, and retail media.
- Demonstrated success leading cross-functional teams, agency partnerships, and large-scale marketing investments.
- Strong understanding of media measurement, MMM, attribution, audience strategy, optimization, and performance analytics.
- Proven ability to influence senior stakeholders and communicate complex ideas through clear, strategic recommendations.
- Experience leading and developing high-performing teams.
Education:
- Bachelor’s degree in Marketing, Communications, Business, Media, or a related field required. Advanced degree preferred.
The anticipated base salary range for this role is $168,000 to $210,000 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
