Sr Mgr Creative Strategy

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more
moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery,
and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s,
KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work,
and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who
we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive
impact now while shaping what comes next. Our One Hershey mindset brings teams together across
functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared
purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our
commitment to our people, culture, and purpose.

How will you fit in the big picture?

The Sr Mgr Creative Strategy leads strategic advertising and marketing communications initiatives that
shape organizational outcomes and advance Hershey’s brand and business objectives. This role
independently manages complex, enterprise-wide workstreams and brings together internal teams,
agencies, and external partners to deliver integrated campaigns with meaningful consumer impact.
As a senior subject matter expert and collaborative leader, the Sr Mgr Creative Strategy translates
consumer, cultural, and performance insights into clear creative direction. The role guides junior team
members, influences stakeholders across organizational levels, and helps strengthen the market presence
of Hershey’s iconic brands through innovative, relevant, and results-oriented creative strategies.

What will you do?

• Lead strategic advertising and marketing communications initiatives that align with enterprise, brand,
and business objectives.
• Develop integrated, multi-channel campaign strategies that connect creative ideas to target audiences
and business priorities.
• Direct campaign execution across relevant media channels, including agency coordination, budget
oversight, and contract support.
• Use customer segmentation, buyer personas, and channel insights to optimize audience strategies and
the media mix.
• Partner across Brand, Media, Insights, Sales, and other functions to translate business needs into
actionable creative strategies.
• Lead agency and external-partner relationships, establishing clear expectations, timelines, deliverables,
and measures of success.
• Guide brand activations, promotions, trade shows, and events that strengthen visibility and consumer
engagement.
• Evaluate campaign and promotional performance, using data-driven insights to assess effectiveness
and recommend improvements.
• Communicate recommendations and creative direction to senior stakeholders while building alignment
across teams.
• Coach and support junior team members, encouraging creative excellence, collaboration, and
continuous improvement.

Minimum Requirements

Experience:
• 7+ years of relevant experience in creative strategy, advertising, marketing communications, brand
marketing, integrated marketing, or a related field.
• Experience leading integrated advertising or marketing campaigns across multiple channels.
• Demonstrated ability to translate consumer, cultural, and business insights into effective creative
strategies.
• Experience managing complex projects, agency relationships, budgets, and cross-functional
workstreams.
• Strong understanding of customer segmentation, audience strategy, media channels, and campaign
measurement.
• Experience influencing senior stakeholders and presenting strategic recommendations.
• Demonstrated ability to guide or develop junior team members.
• Strong written, verbal, presentation, and relationship-management skills.
Education:
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Master's degree or equivalent advanced education preferred.
• An equivalent combination of education and relevant professional experience will be considered.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your
wellbeing, financial security, and life outside of work.
• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your
physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility

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The anticipated base salary range for this role is $143920 to $179900 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information.  You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.