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Note: If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

AI Business Analyst / Analista de IA y Automatización

Posted Date:  Jun 16, 2026
Requisition Number:  129226

Position Title: AI Business Analyst / Analista de IA y Automatización
Location: Guadalajara Jalisco, Hybrid Working Scheme (Providencia Office)
English Advanced

Summary

This role will support the enterprise adoption of Generative AI, M365 Copilot, and AI-driven analytics capabilities.

The Analyst – AI & Analytics will act as a front-line enablement and support resource, helping business users leverage AI tools to accelerate insights and productivity.

The position plays a critical role in enabling Hershey’s vision of real-time, self-service, AI-powered decision-making across the enterprise.

 

Major Duties/Responsibilities: 

50%    AI Enablement & User Support
•    Provide front-line support for M365 Copilot, Power BI Copilot, and AI tools, acting as first responder for user questions and issues

  • Prompt engineering and effective Copilot usage
  • Interpreting AI-generated outputs
  • Using natural language to query enterprise data

•    Support Copilot adoption across Teams, Excel, Power BI, and Business Chat
•    Resolve common issues and support technical problems when required
•    Contribute to building FAQs, prompt libraries, and best practices



30%    Agentic AI Development Support
•    Assist in building simple AI agents and workflows using:
1.    Copilot Studio
2.    Power Platform (Power Automate)
3.    Pre-built connectors (API integrations)

 

•    Support agent prototyping and testing for business use cases
•    Help configure:
1.    Prompts + instructions
2.    Data connections (guided, not engineering-heavy)
3.    Basic logic flows / decision steps

•    Participate in agent pilot deployments and user testing
•    Document agent behavior, inputs, outputs, and limitations 



20%    AI-Driven Analytics Support
•    Create: Usage Guides, Usage Playbooks
•    Support: Workshops, bootcamps, use cases, help users move from reports – AI insights

 

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

  • Practical understanding of Generative AI tools (e.g., M365 Copilot) and their application in business workflows
  • Ability to write and refine effective prompts and interpret AI-generated outputs
  • Foundational knowledge of data analytics concepts (tables, measures, relationships)
  • Familiarity with Power BI, Excel, and data analysis workflows
  • Familiar with Microsoft Office 365 Tools and Capabilities.
  • Strong analytical and problem-solving skills with attention to detail
  • Ability to assist in building: Simple workflows or AI agents, Multi-step task automation processes
  • Ability to work in a dynamic, fast-paced environment and learn new technologies quickly
  • Strong communication & interpersonal skills in Spanish and English (written & verbal)
  • Ability to translate business needs into structured solutions (AI prompts, workflows)

 

Education:
Business, Mathematics, Computer Science, Engineering, Data Analytics or related Bachelor’s Degree required (Economics, Administration, Statistics, Operations, etc.) or equivalent experience 


Experience:
0–2 years of relevant experience in Analytics, Technology, Data, or Digital roles
Exposure to AI tools (e.g., Copilot, ChatGPT) and/or data analytics tools is preferred 
Experience in user support, training, or process automation is a plus
#LI-GB1

 

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