Brand Coord Seasons

This role is responsible for developing the strategy for the business in Mexico, focusing on brand equity, sales, and profit. This involves identifying and implementing strategic business solutions that integrate consumer, shopper, and category insights with the company's competitive advantages. The role also requires strong cross-functional collaboration and a deep understanding of Finance, Operations, and Commercial aspects.

*Leading projects for new items development/ graphic changes, coordinating both operations and commercial teams, aligned to brand strategy and target consumer.

*Tracking and analyzing brand monthly sales vs. plan objectives, zooming into channels, clients and items.

*Measuring and reporting brand performance in the market, providing insights on competitors, price strategies, innovation, market trends, etc., that lead to new opportunities identification.

* Work with financial teams to ensure profitability in all the launch projects, deep understanding of the P&L and commercial strategies.

*Work with the agencies and partners in the development of new packaging design, marketing materials and others.

*Follow up on the execution of marketing plan programs.

*Providing ideas for improving the marketing plans and strategies for Hershey’s.

*Assisting in the preparation of brand presentations.

This position requires a valid driver’s license.  In addition, the following competencies are required:

• Advanced English (Oral & Written)
• Advanced Microsoft Office
• Marketing concepts
• Basic Finance and P&L variables
• Project Management

Competencies

• Team-oriented
• Very good communication skills, both oral and written
• Strong interpersonal skills as he/she interacts with colleagues and agencies
• Assertiveness and tenacity to sell ideas
• Very analytical and numeric
• Problem solving, recursive
• Strategic thinking
• Creativity
• Results orientation

Education: Graduated with a bachelor's degree in marketing, business, finance, industrial engineer or a related field.

Experience: At least 2 years experience in MKT related field