Brand Manager (Marketing Brand Manager)

Position Title: Brand Manager – In-Market Experience & Conversion
Location: Guadalajara, Jalisco
Languages: English (Advanced)

Purpose of the Job
This role focuses on transforming brand strategy into strong in-market performance through superior product experience, availability, visibility, promotions, and activation. The role balances strategic thinking 

Scope of Responsibility
1.    Full Ownership 
a.    (Offer Great Taste & Quality Snacks), 
b.    (Ensure Right Pack & Price), 
c.    (Optimize Activations & Promotions), 
d.    (Maximize Availability of Focus SKUs), 
e.    (Amplify Visibility & Experience).
2.    Translate brand strategy into actionable in-market plans across channels.
3.    Lead cross-functional execution with Commercial, Supply Chain, Finance, and Agencies.
4.    Drive commercial performance: distribution, velocity, promotions, and net sales.

Key Responsibilities
•    Lead pack, price, and format strategy to improve penetration and repeat.
•    Own promotional and activation strategy across self-service, proximity, and traditional trade.
•    Drive availability of focus SKUs through strong collaboration with Sales.
•    Ensure best-in-class in-store visibility and execution standards.
•    Track and optimize performance KPIs (ND, WD, velocity, sales growth).
•    Lead agencies and external partners for flawless execution.
•    Develop and coach Associate Brand Manager(s) assigned to executional streams.

Knowledge, Skills & Abilities
•    Strong executional leadership with strategic mindset.
•    Excellent analytical and problem-solving skills.
•    Ability to manage complexity and prioritize for high-impact.
•    Clear communicator with ability to influence senior stakeholders.
•    Hands-on, action-oriented, and resilient.

Experience & Education
•    Bachelor’s degree in Marketing, Business Administration or related field. 
•    Minimum 5–7 years of experience in Brand Management within top-tier FMCG companies. 
•    Proven experience leading in-market execution, promotions, portfolio management and cross-functional teams.

Success Profile
The ideal candidate is a strong executor with a consumer first mindset, capable of turning strategy into results. They are obsessed with winning at shelf, in-store excellence, and consumer experience while building strong collaboration across the organization.
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