Coordinator Brand Grocery

Job Location: Providencia, Jalisco

Summary:

A brand coordinator is reponsible for developing and executing strategies to meet brand & business objectives by capitalizing key opportunities on market.

Key Responsabilities for this role:

-Leading projects for new items development and/or graphic changes, coordinating with both operations and commercial teams, aligned to brand strategy and target consumer.
-Tracking and analyzing brand monthly sales vs. plan objectives, zooming into channels, clients and items.
-Measuring and reporting brand performance in the market, providing insights on competitors, price strategies, innovation, market trends, etc., that lead to new opportunities identification.
-Work with financial teams to ensure profitability in all the launch projects, deep understanding of the P&L and commercial strategies. 
-Work with the agencies and partners in the development of communications material, new packaging design, marketing materials and others.
-Follow up on the execution of marketing plan programs.
-Providing ideas for improving the marketing plans and strategies for Hershey’s.
- Assisting in the preparation of brand presentations.

Education:

-Bachelor's degree in Marketing, Business Administration, International Business, Industrial Engineering

-Advanced English

Experience:

-2-3 years of experience in Marketing.

- Brand building & development

- Development of projects with operational and commercial teams, aligned with brand strategies.

-Monitor and analyze the brand's monthly sales.

- Measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc. That lead to the identification of market opportunities.

- Working with the finance team to ensure the profitability of the P&L and define financial and commercial strategies.

- Working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.

- Support the preparation of brand plans and long-term brand strategies.

-Microsoft Office (Excel,  Power Point)
-Database management
-Nielsen IQ, Iscam, Power Bi.

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