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Jr Brand Specialist

Posted Date:  Jan 22, 2025
Requisition Number:  124131

Job Location: Providencia, Jalisco

Position Title: Brand Coordinator

Reports to Title: Sr ABM Gifting

Dept / Function: Marketing

 

Summary:         

A brand coordinator supports brand strategy implementation, ensuring executional excellence in marketing plans. 

 

Key Responsabilities for this role:

-Lead projects for new product development & portfolio optimization while coordinating with multi-functional teams (Finance, Sales, TMKT & Supply) 

-Analyze & report market KPIs, sharing valuable insights on brand performance and competitive set, being able to translate into actionable marketing plans. 

-Monitor brand monthly sales vs plan, zooming into channels, clients and portfolio. 

-Own and actively manage brand budget. 

 

Education:

-Bachelor’s degree in marketing, Business Administration, International Business, Industrial Engineering or similar fields  

-Advanced English required 

 

Experience:

-2-3 years of experience in Marketing. 

-The ideal candidate will have general-market analysis experience, will need a strong numerical understanding & have great verbal communication skills. 

- Brand building & development

- Development of projects with operational and commercial teams, aligned with brand strategies.

-Monitor and analyze the brand's monthly sales.

- Measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc. That lead to the identification of market opportunities.

- Working with the finance team to ensure the profitability of the P&L and define financial and commercial strategies.

- Working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.

- Support the preparation of brand plans and long-term brand strategies.

-Microsoft Office (Excel,  Power Point)
-Database management
-Nielsen IQ, Iscam, Power Bi.

 

 

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