Marketing Finance Analyst

Job Title: Marketing Finance Analyst
Location: Guadalajara, Mexico. Providencia Office
Language: Advanced English 

Summary:

The Marketing Finance Analyst will report into the Commercial Finance Structure and provide financial leadership to a $368M direct marketing expenses across portfolio (chocolate, spicy and grocery). The primary activity of this position is to monitor the marketing budget and support the appropriate reporting of expenses according to financial rules. Additionally, this role will act as a business partner for the marketing team, focusing on investments where we have the best ROI. This position provides financial support to the Mexico Marketing Team in the innovation process, including financial analysis, strategic planning, operational analysis, and systems support. Specific areas of analysis would include brand P&L analysis and marketing expense analysis. This will require strong collaboration with other functions including Marketing, Trade Marketing, Finance, Category Management and Insights. Play a business-critical role by providing analytics and insights that support the delivery of the strategic imperatives for Hershey Mexico.

Major Duties/Responsibilities:

• 20% Profitability Analysis by brand. Identifies challenges and developments in the competitive environments and presents findings to senior management.
• 50% Control and manage DME forecasting and budget with Marketing and Trade Marketing teams ensuring accuracy among business updates ensuring information in the system is authorized, accurate and accrued in the proper accounting period. Also is responsible for provide guidance and support to DME tool users and coordinates with IS/GBS correct flaws and improvements in system.
• 10% Support adhoc analysis and reporting needs for the function. This will include special and innovation projects, management requests and reports, etc.
• 20% Develop and automate financial reporting tools, new business analysis and/or exit plan strategies & execute control SOX for compliance

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 

• Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, Tableau, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations
• Strong analytical skills and business / financial acumen
• Strong collaboration and communication skills
• Problem-solving mentality, intellectually curious, and strong critical thinking skills
• Entrepreneurial skills and style
• Ability to prioritize and manage multiple projects and initiatives simultaneously
• Proven leadership abilities.
• Strong working knowledge of SAP is a plus

Education: BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent

Experience: 2+ years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s) · Ideally experience in Finance, Marketing, Sales, or analytical function (e.g., Category Mgmt) · Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred
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