Senior Marketing Manager - LATAM Chocolate & Grocery Brands

Position Title: Senior Marketing Manager – LATAM Chocolate & Grocery Brands
Experience: Confectionery Industry, CPG or FMCG
Dept. / Function: Marketing
Location: Guadalajara, Jalisco
Languages: Advanced English – Level B2 or higher

Summary:
Shape the future of chocolate and beyond across LATAM, lead the portfolio strategy, innovation, execution, advertising development, pricing and profitability of chocolate across LATAM. Lead a team of 14-16 people across Brazil, Mexico and Puerto Rico. Lead the portfolio strategy of 3 core brands across LATAM and Caribbean

Major Duties/Responsibilities:  
20%    Portfolio Strategy LATAM
40%    Mexico portfolio Strategy, execution and measurement
20%    Brazil portfolio Strategy, execution and measurement
20%    Exports portfolio Strategy, execution and measurement

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:  

Brand Strategy & Positioning
•    Define the global brand vision, purpose, and long-term strategic roadmap.
•    Establish clear positioning and ensure consistency across all markets.
•    Translate consumer, cultural, and market insights into winning brand strategies.
•    Build and protect brand equity, ensuring alignment with corporate values and sustainability agendas.

2. Business & P&L Ownership
•    Own and deliver brand P&L (sales, margin, market share, profitability targets).
•    Set annual and long-term brand growth targets.
•    Partner with finance and sales to optimize pricing, portfolio, and mix management.
•    Lead resource allocation (A&P budgets, innovation investments, media spend).

3. Innovation & Portfolio Management
•    Lead the innovation pipeline: from ideation to launch of new products, line extensions, and packaging formats.
•    Ensure portfolio strategy addresses consumer needs, category trends, and competitive pressures.
•    Drive sustainability and packaging innovation (critical in FMCG today).

4. Consumer & Market Insight
•    Champion consumer centricity: ensure decisions are rooted in deep consumer, shopper, and cultural understanding.
•    Monitor market dynamics, category shifts, and competitive landscape to anticipate opportunities and threats.
•    Use data analytics and research to drive precision in strategy and execution.

5. Communication & Media
•    Define brand world and communication guidelines globally.
•    Partner with creative agencies to deliver breakthrough campaigns.
•    Drive digital and social media strategy, content, and influencer partnerships.
•    Ensure integrated brand communication across touchpoints (TV, digital, in-store, experiential).

6. Cross-Functional & Market Leadership
•    Lead collaboration with R&D, Supply Chain, Finance, Sales, and local market teams.
•    Provide strategic direction and brand stewardship to local marketing directors/teams.
•    Build strong agency and external partnerships (creative, media, research).
•    Ensure consistent brand execution across geographies while allowing local relevance.

7. Leadership & Talent Development
•    Lead, inspire, and develop a high-performing brand team.
•    Act as a culture carrier and role model for company values.
•    Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.

Key Skills & Competencies
•    Strategic thinker: ability to balance long-term vision with short-term execution.
•    Commercial acumen: strong P&L and business management skills.
•    Consumer empathy: passion for understanding people and culture.
•    Creativity & innovation: ability to inspire breakthrough ideas.
•    Influencing skills: navigate global matrix organizations and align diverse stakeholders.
•    Leadership: proven track record of building and motivating teams.
•    Agility: thrive in dynamic, fast-paced FMCG environments.

Education: Bachelor
Experience: 15 years
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