Sr Associate Brand Manager / Brand Manager Jr. / Assistant Brand Manager / Gerente de Marca

Position Title: Sr Associate Brand Manager / Brand Manager Jr. / Assistant Brand Manager / Gerente de Marca
Location: Guadalajara, Providencia Office
Languajes: Advanced English

Summary:
The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives.  

The Sr. Associate Brand Manager is responsible to:

1) Planning: Collaborate in AOP (annual brand plan) planning, alignment and KPI’s setting. 

2) Brand Building: Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development 

3) Strengthen portfolio: Guide innovation and ensure alignment with brand strategy, guide and execute OBPPC, identify and capitalize distribution opportunities and lead portfolio rationalization. 

5) RGM capabilities: Collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.  

6) Brand communication: Collaborate in annual communication planning (media, creative, POS, PR), alignment and KPI´s setting. Execute and monitor strategies. 

7) Team development: Develop associates, coordinators and trainees reporting to him/her. 

The Sr. ABM is expected to possess the following hard skills:

1. Marketing mix management
2. Financial KPIS (P&L & knowledge of RGM platforms)
3. Market analysis
4. Brand strategy
5. Product development
6. Project management
7. Tools (Tableau, Power BI, Homescan, Nielsen, Iscam)
8. Communication & Media (planning + KPI analysis + management + budget)
9. Solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on Mkt mix. 

To effectively perform his or her duties, Sr. ABM must be proficient in all of the following key qualities as defined by the Hershey Company:   

Team leader
Strategic thinking  
Attention to detail 
Adaptability 
Problem Solving 
Negotiation  
Communication and Collaboration with external and internal parties of the company 
Proactivity and Creativity.

Major Duties/Responsibilities:

5%       Planning  
10%     Brand Building  
25%     Strengthen portfolio  
20%     RGM capabilities  
15%     Team Development 
25%     Brand communication

Education:
Bachelor’s Degree required (Marketing/Management, high achievement and quantitative ability primary considerations).

Experience:
Marketing Experience: 3+ years (preferred) 
Brand management experience (as ABM) +2Y 
Working knowledge of syndicated data (e.g., Nielsen). 
Product Development experience and successful launches  
Project management experience with stage gate process 

Business Experience:  4+ years. 

Background in consumer-packaged goods  

Experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)
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