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Sales Officer Rourkela

Posted Date:  Nov 23, 2022
Requisition Number:  116640

 

 

Location: Rourkela, Odisha, India

 

 

Major duties & key responsibilities:

 

 

  1. Market Execution
  • Understands and can drive secondary sales
  • Handle beat efficiently.                                                                                                             
  • Able to coach TSIs
  • Design & handle beats to achieve better throughput per beat / per TSI.
  • Ensure effective merchandising
  • Drive range selling

 

 

  1. Business development
  • Understands DPL (Dealers per lakh)                                                                                           
  • Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory 
  • Able to map & restructure town/territory accordingly to business requirements.
  • Taps local events & opportunities for incremental business.                                                         
  • Engage with KEY retailers

 

 

  1. Channel Partner Management
  • Ensures proper communication of norms & monthly sales objectives to the channel partner                                                                                                                           
  • Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.
  • Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss                                                                                                                                             
  • Identifies new channel partners
  • Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.                                         
  • Influence & engage channel partner to align him to business objectives.                                      
  • Manage contingencies like TSI attrition, transport availability etc.

 

             

  1. Selling & Negotiation
  • Interact with channel partners & retailers to inform about available SKUs, schemes & price points
  • Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)
  • Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.

 

 

  1. Planning and Execution
  • Identify growth drivers for business.                                                                                                                             
  • Understands the given target, can break it down in weekly/daily numbers beatwise.
  • Knowledge of brands, sales & distribution, local activities & schemes.                                                                 
  • Plan for achievement according to schemes planned, sales initiatives etc.
  • Able to break targets TSI wise.                                                                                                                                  
  • Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.                                                                                                                         

 

 

  1. Communication skills
  • Comprehends the information and can respond back effectively.
  • Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back
  • Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.

 

 

  1. Achievement Orientation
  • Consistency in target achievement. High on energy level & enthusiasm towards profession & company
  • Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.
  • Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets

 

 

Technical/Soft skills

 

  • Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
  • Understands & uses DMS data for better market implementation to find sources of growth for business
  • Uses Excel to analyze secondary & primary data
  • They should be comfortable with English and local language.
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication.
  • Efficient in writing mails. Should be comfortable working in Excel.
  • Pleasant personality and willing to meet people
  • Should be a go getter and have problem solving attitude
  • Exposure to HHT (online order booking in mobile software).

 

 

Experience:

 

  • 3 – 4 years of sales experience in General trade, in Rourkela, Sambalpur & Odisha Market.
  • Candidates must have front line sales experience for at least 2yrs.
  • Experience in Chocolates or food industry only.

 

 

Education:

 

  • Full time Graduate from any college/university

 

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