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Sr Specialist Trade & Customer Marketing

Posted Date:  Jul 6, 2026
Requisition Number:  129390

Job Overview

This role provides specialized support to drive flawless execution of digital commerce initiatives across retailer platforms and customer-facing digital environments. This role ensures product content accuracy, digital shelf readiness, and alignment of digital assets with merchandising and promotional strategies. This role applies intermediate subject matter judgment to resolve operational issues, analyze performance gaps, and coordinate with cross functional partners and suppliers. This role reports directly to a Sr.

Accountabilities

1. Execute and Optimize Digital Shelf Content This responsibility entails ensuring that all product content, images, metadata, and attributes are accurate, complete, and compliant with retailer requirements. It matters because accurate digital shelf content directly impacts product discoverability and conversion on customer platforms. This role identifies discrepancies proactively, corrects them, and coordinates fixes with internal and external partners.
2. Manage Digicomm Activation and Platform Readiness This includes preparing products for digital activation by verifying readiness across multiple retailer systems and ensuring synchronized data flow. It matters because on-time activation supports promotional launches, avoids missed sales windows, and improves overall digital visibility. The role supports cross-functional alignment to resolve blockers and maintain readiness for ongoing commercial activities.
3. Monitor Digital Performance and Resolve Execution Gaps This responsibility involves reviewing digital KPIs such as content compliance, search performance, and availability flags across platforms. It matters because tracking execution variances helps prevent revenue loss and improves customer experience. The S35 SME identifies root causes for issues and collaborates with teams to implement corrective actions.
4. Coordinate with Suppliers and Cross-Functional Partners This includes communicating routinely with content providers, retailers, marketing, category, and supply partners to resolve discrepancies and support execution. It matters because sustained coordination ensures accurate data flow, timely publication, and consistent customer-facing information. Outcomes include improved operational efficiency and fewer downstream digital errors.
5. Support Continuous Improvement of Digicomm Processes This responsibility involves analyzing recurring gaps in digital content and platform execution to recommend enhancements in processes, tools, or standards. It matters because improved Digicomm processes contribute to better digital presence and stronger customer outcomes. The role documents learnings, updates playbooks, and contributes to process refinement with measurable results.

Minimum Education & Requirements

1+ years

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